Sturgis: Bring Your Mountain Dew


Sturgis Bike Week

When is Mountain Dew more than just the world’s most refreshing and exhilarating soft drink? When it’s also a coupon worth $2 off the 2010 Official Sturgis Buffalo Chip Event shirt, that’s when!

In a unique marketing collaboration between Admiral Beverage and the Legendary Buffalo Chip beginning June 21, 1.5 million specially marked cans of the world’s favorite soft drink will be distributed in retail outlets and vending machines in Montana, Wyoming, South Dakota and North Dakota.

Each can contains a coupon on its side panel worth $2 off Hot Leathers’ premier Buffalo Chip 2010 Event Shirt available only at the Buffalo Chip Official Logo Store in the campground’s amphitheater.

Hot Leathers, the industry leader in motorcycle apparel and accessories, in conjunction with the Legendary Buffalo Chip has fashioned the renowned Sturgis hot-spot with an officially licensed event shirt to specifically commemorate Sturgis Rally Week 2010.

“We’re ecstatic to be partnering with Mountain Dew,” said Rod Woodruff, campground owner. “It’s natural that the world’s favorite biker party would collaborate with the world’s favorite soft drink. The Legendary Buffalo Chip is celebrating its 29th year and is a perfect fit for the active, freedom-loving bikers who choose the distinct taste and refreshing formula of Mountain Dew.”

If you are among the millions of people who have made Mountain Dew the largest selling soft drink in the world, make sure to bring your Buffalo Chip Mountain Dew can to the Chip and receive $2 off the 2010 Buffalo Chip event shirt. So, do the Dew! You’ll save some dough!