Enthusiasm for the V-Twin Industry

Despite having to make their annual voyage through wintery conditions that nearly shut down the entire East Coast, a barrage of V-Twin dealers and exhibitors trekked their way to the 10th Annual V-Twin Expo in Cincinnati the weekend of February 6-8. The industry’s premier trade show, the V-Twin Expo is an opportunity for dealers and manufacturers to strike a deal and ascertain the overall state of the industry from veterans and colleagues.

In addition to browsing an impressive array of V-Twin parts and accessories, this year’s expo also featured the "Eternal Combustion-Opportunity in the Wind" seminar. Sponsored by the Legendary Buffalo Chip and Hot Leathers, this round table gave audience members the chance to converse, listen and learn from an impressive selection of successful and established bike builders and discuss the current climate of the V-Twin industry.

Turn out for the seminar was remarkable as an impressive assortment of industry giants discussed how they have managed to capitalize on their passion within the current climate and how they have successfully turned difficulty into opportunity. The seminar was moderated by celebrated motorcycle photographer, Michael Lichter and the panel consisted of industry notables Kevin Baas, Bryan Fuller, Brian Klock, Gary Mauer, Dave Perewitz, Matt Olsen, Kirk Taylor and Paul Yaffe.

An overwhelming sense of passion for the industry permeated the room while journalists, industry insiders, dealers, manufacturers and builders discussed the industry; how it has changed since starting out, how to adapt to these changes and refocus business as well as how to pass this passion down to the next generation of bike builders.

At the conclusion of the seminar celebrity moderator, Michael Lichter also revealed the theme, participants and the logo, designed by Hot Leathers, for the 10th annual Motorcycle as Art exhibit to be displayed at the Legendary Buffalo Chip August 7-13. Titled "Eternal Combustion- 30 in the Wind" this year’s exhibit will focus on the explosion of interest and passion for custom motorcycles seen over the last thirty years.

The display will include 30 custom motorcycles from 15 pairs of custom builders and will feature the photography and limited edition prints of the renowned photographer. This internationally renowned and highly anticipated yearly exhibit will be on display at the Lichter Exhibition Hall on the grounds of the Legendary Buffalo Chip August 7-13.

An opportunity to peruse, mingle, discuss and learn this year’s V-Twin Expo and highly anticipated "Eternal Combustion-Opportunity in the Wind" seminar was the perfect opportunity for those involved in the V-Twin industry to rekindle their passion for the business and introduce this years Motorcycles as Art exhibition. More information on the free Motorcycles as Art 2010 Exhibition, "Eternal Combustion-30 in the Wind" is available at motorcyclesasart.com and buffalochip.com.