Also new for 2010 is Beta’s Build Your Own Beta (B.Y.O.B) program that gives buyers the option of customizing their bikes with a choice of 60 aftermarket products. Each one-of-a-kind Beta will then be delivered to the dealer with the owner’s name on a stainless-steel nameplate. On this ground-breaking program, American Beta founder Tim Pilg said: "Off-road and dual-sport riders are unique. Therefore, their bikes should be built for them, not the masses. With more than 60 accessories available in our exclusive B.Y.O.B. program, Beta is listening to rider’s needs."Founded in 1904, Beta is one of the world’s oldest family-run motorcycle businesses. Based near Florence, Italy, the company holds seven FIM World Trials championships and six Indoor World Trials titles in international competition. It employs 111 people and produces 17,000 vehicles annually. Beta’s 40-model domestic lineup covers the motorcycling universe with everything from 50cc trials bikes and scooters to 525cc Supermoto racers.In the United States, American Beta is the exclusive U.S. distributor of Beta’s off-road bikes and dual-sport motorcycles. For more information, log on to www.AmericanBeta.com.