EBR Motorcycles Looks Ahead
Just ahead of the season of motorcycle unveiling, Erik Buell Racing—rebranded EBR Motorcycles after resuming business March 1—has released some information regarding the future model lineup.
EBR Motorcycles, which filed for bankruptcy in April 2015 but was acquired in early 2016, will continue to build 2017 models on its 1190 platform. But its a certain 2018 model that’s looking rather unique; all we know now is it’ll be under $10,000.
Speaking of the future of EBR Motorcycles, owner Bill Melvin says “It has been an amazing summer since the new EBR was launched. You can imagine the challenges restructuring the new company, but we have made really nice progress building our base for 2017 to launch this week.”
“Our dealers have had nice success selling bikes this summer and we have many new ones coming on. Our quality is continuously improving, our supplier relationships established, and now we are looking towards the future.
“This fall we have something ‘Quick, Dark, and Low’ in the works that should be exciting for urban street riders, and we are making real progress on expanding the range of models of the 1190 platform, as well as developing and delivering accessories that our EBR riders want. There is a bright future for EBR, and as part of that work is proceeding on a sub-$10k platform for 2018.”
According to its website, EBR Motorcycles now has 16 dealers across Arizona (1), California (4), Florida (1) Indian (1), Nebraska (1), New Jersey (1), New York (1), Pennsylvania (2), Texas (2), Washington (1) and Wisconsin (1).
EBR is scheduled to attend the International Motorcycle Shows in Long Beach, California; New York, New York; Dallas, Texas; and Chicago, Illinois. Show visitors will get to see and learn more about the 2017 models.
EBR says it will also will show off selected upcoming 2017 ½ & 2018 model prototypes at different shows. Along with the bikes, EBR says it will launch an apparel line within weeks with clothing celebrating the brand, and the team continues international racing as EBR Splitlath with Shelina Moreda at the helm.
Along with new products, EBR says it is also reviewing applications for their new Global Sales Director to support and grow EBR’s dealer base organically and through strategic partnerships.
“It’s a great time to ride the only American Sportbike, designed by Erik Buell, and we encourage patriotic Americans to meet these new EBR dealers for a test ride,” said Steve Smith, CEO of EBR. “Of course we had some bumps over the last year, but the road is looking pretty smooth now. It’s exciting to see growth into our next steps and exciting that we can help support the Buell Nation of enthusiasts and riders.”
The former “EBR” filed for bankruptcy in April of 2015, and the rumors began about possible buyouts.
But Liquid Asset Partners based out of Michigan acquired EBR in its entirely, and the rebranded “EBR Motorcycles” officially resumed business on March 1. Running the show is CEO Steve Smith, and Erik Buell remains as Chief Technical Officer.
For additional information, visit EBR Motorcycles.