Ducati Motorcycles – 2015 Record Sales

Ducati Motorcycles | Sales Top 50,000 Before Year’s End
Ducati Monster 1200 R

Ducati Motor Holding has reached a milestone regarding motorcycle sales. With the popularity of its top-selling bike, the Ducati Scrambler, the Borgo Panigale manufacturer broke through the 50,000 bike sales barrier, the goal achieved on November 10. To put this into perspective, Ducati sold 40,650 motorcycles worldwide last year.

The numbers are expected to grow in 2016; nine new bikes will arrive, including the Monster 1200 R, the the Diavel Carbon and the officially leaked 959 Panigale, Hypermotard 939, Hypermotard 939 SP and the Hyperstrada 939. We will know the other three next week when all new models will be unveiled at EICMA Milan Motorcycle Show.

Ducati CEO Claudio Domenicali with Monster 1200 R
Ducati CEO Claudio Domenicali

Once again Ducati will provide live streaming of the EICMA unveiling during its “More than Red: Black, Wild and Pop” event;; the “Ducati World Première 2016” begins 4.30 pm (CET time) on Monday, November 16. Speaking of the Black, Wild and Pop, ducati says “three words that herald new horizons for Ducati – and an entry into three new worlds.”

What will those worlds be? Will Ducati chase a more off-road worthy Multistrada? Will another Diavel surface with enhanced cruiser-like ergonomics? Maybe another Scrambler? We’ll keep you posted.

“Reaching the 50,000 bike mark is a huge sales achievement for Ducati,” says Claudio Domenicali, CEO of Ducati Motor Holding. “Growth is not a goal in itself but, rather, an indicator of customer satisfaction with regard to both the bikes and the overall quality of our work. It’s a result we’re very proud of, one that rewards our efforts and confirms the soundness of our strategy.

“It also stems from continuous product innovation, far-reaching geographic expansion and efforts to become ever-closer to the Ducatisti community. It’s also a result that augers well for EICMA 2015, where we’ll be presenting seven all-new bikes. Together with the Monster 1200 R and another new bike eagerly awaited for the end of the year, that adds up to no less than nine new bikes for 2016.”