2015 BMW Motorrad Sales
Due to the continuing success of BMW’s adventure tourer – the R1200GS – the Bavarian motorcycle manufacturer has broken additional sales records. New numbers were achieved for the first six months of the year, and the month of June.
BMW Motorrad says from January through June 2015, it sold 78,418 motorcycles and maxi scooters – up 10.5 percent from the first-half of 2014 when 70,978 units were sold. Following the latest 2015 BMW Motorrad sales report, BMW says it also set a new record for June; the folks from Munich report a 31-percent growth in June 2015, selling 15,490 vehicles compared to 11,827 in June 2014.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “Never before have we supplied this many vehicles to our customers. With a plus of 10.5 percent as of the first six months, we are well on track to set a new sales record at the end of this year.”
Leading the 2015 BMW Motorrad sales report was the R1200GS, which sold 13,099 units from January through June. The R1200GS was followed by the R1200GS Adventure (10,429) and the R1200RT sport tourer (6,4710). BMW says the R1200GS Adventure continues to rise in popularity, and now more than 40 percent of boxer GS motorcycles sold are Adventure models.
Fourth place goes to the R nineT, which was designed by Roland Sands; 5,868 R nineT motorcycles were sold. BMW says the new R1200R and R1200RS also posted “excellent” sales figures.
The S series with its 999cc inline four are also in high demand, according to the latest 2015 BMW Motorrad sales report. Leading the way is the S1000RR with 5,654 units sold, followed by the naked S1000R (4,134 sold). BMW also says there is already high demand for the new S1000XR, an “Adventure Sport” motorcycle we recently tested in Canada (2016 BMW S1000XR Review).
Germany continues to be BMW’s largest single market, and sales are strong in Italy, France, the UK an Spain. BMW Motorrad says it remains the market leader in the relevant capacity segment over 500cc in Germany and Spain. Demand for BMW motorcycles is also rising steadily in the Asian markets, the Chinese in particular is showing considerable growth potential for BMW Motorrad with a dynamic increase in sales, BMW reports.
“Our powerful model portfolio and the reputation of the BMW Motorrad brand provide the basis for our increasing market success. The new generation of water-cooled boxer models, our custom roadster and the family of sporty S models are creating a veritable surge in demand,” Faust says.
The 2015 BMW Motorrad sales records were reported following the 15th BMW Motorrad Days in Garmisch-Partenkirchen – the biggest public event organized by BMW Motorrad.
“Motorcycling and the particular attitude to life it offers inspires not only existing motorcyclists – it is now arousing the interest of many more people than in past years. A new motorcycle culture is coming into being that is reflected in our new brand orientation ‘Make Life a Ride’. The Motorrad Days in particular is an important platform that allows us to engage in close dialogue with both old and new customers,” Faust says.
