Community Chuck Boderman Named American Honda VP, Motorcycle Division

Chuck Boderman Named American Honda VP, Motorcycle Division

Chuck Boderman Named American Honda VP, Motorcycle DivisionAmerican Honda’s motorcycle division has a new Vice President – Chuck Boderman. Honda reports that the outgoing VP – Robert Gurga – is set to retire in August, and will serve as a Senior Advisor until retirement.

“I’m excited to assume this new role with American Honda,” Boderman said. “It’s an exhilarating time for the powersports industry, and I’m honored to have the opportunity to build on Bob’s accomplishments as we work toward future growth at Honda.”

Boderman has a long history with Honda, beginning in 1983 with a customer-service job in New Jersey. Over the next 15 years, he served in roles in field service and field sales while working in several different markets in the United States.

After transferring to American Honda Motor Company’s Torrance, California, headquarters in 1998, Boderman held management positions in which he was responsible for sales operations, dealer development and marketing before being named Assistant Vice President in 2006, Honda reports.

“After more than 37 years, I’ll be retiring from Honda later this year,” Gurga said. “Looking back, I’ve been very fortunate to have worked for Honda, and I’m grateful for the opportunities I’ve been given and the lifelong friendships I’ve made at Honda, with our dealers, our customers and in the industry. Soon, I’ll leave Honda, confident that the Honda ‘Racing Spirit’ is firmly embraced by our associates, and that Team Honda is prepared for any opportunity or challenge that arises.”

American Honda’s organizational structure will have six senior managers covering all business operations in sales, service and product planning, reporting directly to Boderman.

Aprilia RS 250 SP: Road Racers For Young Riders

Aprilia has been conspicuously absent from the middleweight and lightweight Grand Prix classes since the elimination of two-strokes. However, Aprilia has been active in...

Lieback’s Lounge – Turkey, Bikes & the Status Quo

The Rocket 3, LiveWire and RS660 are three 2020 models that I embrace - these rides go against the status quo of modern motorcycle design.

Complete Book of Classic and Modern Triumph Motorcycles: Ian Falloon (Review)

Here's a new review from our Rider’s Library - The Complete Book of Classic and Modern Triumph Motorcycles by the iconic motorcycle historian Ian Falloon.

2020 Yamaha MT-125 First Look: 11 Fast Facts (Urban Motorcycle)

Just as we get the Yamaha MT-03 in the United States, an updated junior partner in the Yamaha Hyper Naked Masters of Torque line...

Ducati to Host Carlin Dunne Fundraiser in NYC December 5

This Thursday - the night before the start of the Progressive New York Motorcycle Show at the Javits Center - Ducati North America is hosting a charity fundraiser to support the Carlin Dunne Foundation.

2020 Fantic Caballero First Look: Three New Scramblers

Some brands just will not disappear. Primarily known in the United States as a producer of observed trials motorcycles in the 1980s and ’90s,...