News 2015 Ducati Scrambler American Debut at 2014 AIMExpo

2015 Ducati Scrambler American Debut at 2014 AIMExpo

2015 Ducati Scrambler American Debut at 2014 AIMExpo
2015 Ducati Scrambler Full Throttle

2015 Ducati Scrambler

Ducati is the latest to join the ever-growing list of participating OEMs at the second-annual American International Motorcycle Expo (AIMExpo) held Oct. 16-19 in Orlando, Fla.

The Borgo-Panigale based manufacturer will use the highly-trafficked trade, media and consumer show to showcase its 2015 product lineup. One bike that will surely highlight this showcase is the all-new Ducati Scrambler.

Ducati spent months hyping the new model ahead of its international launch at the INTERMOT motorcycle show in Cologne, Germany, earlier this week. The Scrambler garnered many positive headlines, and will now will make its official American debut at AIMExpo.

What makes the Ducati Scrambler such a likable model? It’s “post-heritage” design and price point.

What Ducati did was take the classic styling of its original Scrambler of the 1960s and 1970s, and add modern technology. This technology includes the 803cc L-twin two-valve Desmodue transplanted from the Monster 796, Kayaba suspension, a Brembo braking system, and an LED headlight.

As for price, the Scrambler has a starting MSRP of $8,495. And it only gets better considering the bike is available in four separate versions – the Icon (base model), Urban Enduro, Full Throttle and Classic.

Ducati will showcase the Scrambler, along with its other 2015 models including the 2015 Monster 821, Diavel and 1199 Panigale, at booth 1301 on the floor of the AIMExpo at the Orange County Conventional Center (OCCC).

The brand’s inclusion marks the first Italian OEM to join the ranks of the worldwide brands participating at AIMExpo, further enhancing the event’s global presence, AIMExpo says.

“We’ve been working closely with Ducati since the inception of AIMExpo and given a highly anticipated new motorcycle like the Scrambler, the timing was ideal for them to join our expanding platform,” said Cinnamon Kernes, AIMExpo Show Director.

“Their involvement is another sign of the growth and increased involvement we’ve earned from the industry in just our second year, and the opportunity to add another North American debut greatly enhances AIMExpo’s position as the premier motorcycle trade and consumer show in the United States.”

For additional information, visit AIMExpoUSA.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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