BMW Motorrad Sales Record
Once again BMW Motorrad is breaking worldwide sales records. The latest arrives for the opening eight months of the year; from January through August, BMW Motorrad reports selling 90,226 motorcycles and maxi scooters.
Compared to 83,890 units sold in the same period of 2013, this shows an increase of 7.6 percent. Though year-to-date sales were record breaking, sales in August were down a bit; BMW Motorrad reports that 7,587 motorcycles and maxi scooters were sold compared to 7,708 in 2013, showing a 1.6-percent decrease.
“Eight months into the year we are doing very well. 90,226 vehicles sold between January and August is a new record for this period. Our highly attractive product portfolio and the strength of the brand BMW are key factors here. We remain firmly on course to set a new all-time sales high for the entire year of 2014,” Heiner Faust, BMW Motorrad Head of Sales and Marketing
“Customers can again look forward to numerous new products for the 2015 motorcycle season. We will be presenting no less than five models to the public in the course of the next few months.”
At least three of these new BMW Motorrad models will premier at the INTERMOT motorcycle show in Cologne, Germany, in October, along with a new collection of BMW Motorrad apparel and accessories. The other two models will be presented at EICMA in Milan.
Heiner Faust adds: “INTERMOT is one of the biggest motorcycle trade fairs in the world and provides the perfect setting for us to present our new models. Here we will be showing the new BMW S 1000 RR for the first time.
“Trade fair visitors can also look forward to two other world premieres as well as numerous highlights at our trade fair stand. So our model offensive continues to advance at full pace.”