Kawasaki Joins 2014 American International Motorcycle Expo

Kawasaki Joins 2014 American International Motorcycle Expo

The ZX-6R, sure to highlight Kawasaki’s supersport lineup at 2014 AIMExpo (photo by Jason Healey)

2014 American International Motorcycle Expo

The inaugural American International Motorcycle Expo held in Orlando last October was the first of its kind in North America.

The AIMExpo, headed by former head of Cycle World’s business side, Larry Little, provided a combined trade, consumer and media event. Two of the OEMs present at the debut AIMExpo used the event to showcase unveil new models, including Suzuki’s 2014 V-Strom 1000 and Erik Buell Racing’s 1190RX.

Kawasaki wasn’t on the 2013 rooster of exhibitors, but that changes for the second annual AIMExpo set for October 16-19 in the Orange County Convention Center in Orlando, Florida, this October 16-19.

Kawasaki announced Monday that it will join this year’s list of more than 415 exhibitors, and will use the show to unveil “key 2015 products.” And it won’t only be motorcycles; Kawasaki will also showcase UTVs, ATVs and Jet Skies, to name a few.

“AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explained Kevin Allen, Kawasaki Manager, PR + Brand Experience.

“We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements.”

Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor.

“Kawasaki joins an expanding list of key companies that sees AIMExpo as the perfect means to infuse energy into the powersports business in North America,” said Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group.

“The AIMExpo platform was strategically created for OEM’s to globally launch product to the press and engage their dealer body while also generating excitement among consumers with an immediate look at the brand’s new vehicles. Kawasaki has captured the vision, and we’re elated for them to join us in Orlando in October.”

For additional information on the 2014 American International Motorcycle Expo, visit AIMExpoUSA.com.

For a recap of 2013 AIMExpo, visit Top 10 Sightings at 2013 AIMExpo.

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