Great time and effort have been devoted to presenting technology and products with highly detailed product data sheets and video tutorials, as well as easy and intuitive picture diagrams, which work to guide a visitor to the right choices for his or her lifestyle and preferred sport.This means that looking for exactly the right item is faster and more thorough, and it also involves Dainese fans by offering a genuine shopping experience.The world of Dainese is there to explore, from its colorful history of technological innovations applied to protection, to the first technical products for motorbike riders, skiers, bicycle riders and now equestrianism.This history section features men and women, technological challenges and wins in different sports with exceptional people like Giacomo Agostini, Max Biaggi, Valentino Rossi, Carl Fogarty, Maria Hoefl-Riesch, Aksel Lund Svindal, Kristian Ghedina, Nicolas Vouilloz, Philippe Perakis, Loic Bruni and many, many others.On June 18 at 1 p.m. CET (7 a.m. EST), dainese.com will also feature a section dedicated to solidarity. Every week, an original Dainese product worn by one of the motorcycle world championship series riders will be put up for auction.The proceeds of the event will be donated to the Simoncelli Foundation in support of the Santa Marta day center for the disabled in Coriano, Marco Simoncelli’s hometown. In remembrance of Simoncelli, Dainese has launched the #thisforSIC58 hashtag to promote all the projects of solidarity and cooperation that the foundation is supporting.Rossi is involved and pays his respects to his friend Marco, by providing the first auction lot, a D- air Racing leather suit he wore in the Italian Grand Prix at Mugello. This suit has had #thisforSIC58 added to it. Dainese’s greatest wish is that this hashtag becomes the official tag used for sharing memories, images, videos and emotions connected with Sic through the Dainese and AGV social media networks (Facebook, Twitter, Instagram, Pinterest and YouTube).Enjoy surfing the new dainese.com and join #dainesecrew !About Dainese
Founded in 1972 by company president Lino Dainese, Dainese produces protective wear for motorcycling, mountain biking, winter sports and equestrian use. In 2007, the company acquired premium race and sport helmet manufacturer AGV. Dainese and AGV protective products showcase some of the most innovative technologies in action sports and are used by the world’s top riders. Headquartered in Vicenza, Italy, Dainese is distributed in North America exclusively by Dainese USA, which, along with Parts Unlimited, also distributes AGV helmets.