Royal Enfield U.S. Sales Double in Q1

Royal Enfield U.S. Sales Double in Q1
Royal Enfield Continental GT
Royal Enfield U.S. Sales Double in Q1
Royal Enfield Continental GT

Royal Enfield U.S. Q1 Sales Report

In hope of better 2014 U.S. sales, the Indian-based motorcycle manufacturer Royal Enfield revamped its business plans.

The fresh strategy included a new marketing effort, a new factory, drastic cuts in pricing, and the release of a new model - the Continental GT, a cafe-styled mid weight.

And it’s safe to say this plan has worked; in the first quarter of 2014, Royal Enfield doubled its sales over the same quarter of 2013 (Royal Enfield did not release exact numbers).

“Our growing dealer network has used the introduction of the Continental GT Café Racer along with the growing market for retro and mid-sized motorcycles to improve their profitability and local market penetration,” says Kevin Mahoney, President of Classic Motorworks, the official U.S. distributor of Royal Enfield.

“Our new high value pricing with increased margins has also been a factor.. We believe that we are now offering the best value in the market today. There is a following that’s growing here in the U.S. and we’re proud to be a part of it.”

Royal Enfield also has some special US events planned:

  • Royal Enfield will hold a special event with CEO Siddhartha Lal on Monday, May 19, 2014 in Los Angeles, at the Smog Shoppe at 7 p.m. Sid will be the unveiling the Continental GT to local dealers along with a Royal Enfield Ride.
  • Royal Enfield will be a sponsor of and attending MotoBlot’s Vintage & Custom Motorcycle, Scooter, and Hot Rod Rally event in Chicago, Illinois, June 13-15.

For additional information, visit Royal Enfield.


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