While it opened its doors for business April 5, a grand opening celebration is planned May 17.“After nearly 20 years in the motorsports business, we are delighted to have the opportunity to offer the BMW brand to customers in our area,” said owner and general manager Charles Jansing, an engineer who spent the earlier part of his career in the nuclear power industry.“BMW’s superb technology and diverse range of models will appeal to discerning riders, familiar with the luxury brand, as well as others who never had the opportunity to test ride a BMW before. From street bikes to dual-sport bikes and tourers, there is literally something to match every rider’s interests. As an engineer, I appreciate BMW technology. As a consumer who rides on and off-road, it’s the bike I would want to own.”Having a new luxury brand and a BMW master technician in the service department also raises the bar for our sales staff and service technicians when it comes to meeting customer expectations, says Charlie, whose wife, Jill, is the dealership’s parts manager and daughter, Diana, works in the accounting department. “It’s a win-win for us and the motorcycling community here.”“We are delighted to partner with Charlie and his team in bringing the BMW brand to the Knoxville area,” commented Lou Provato, Dealer Development Manager, BMW Motorrad USA. “He has built an excellent reputation in the region and is committed to enhancing that with an entirely new lineup of BMW models to meet the needs of a broader customer base.”For more information about BMW Motorcycles of Alcoa (including its grand opening celebration), visit bmwmotorcyclesalcoa.com or call (865) 981-4444. Showroom hours are Monday through Friday, 9 a.m. – 6 p.m. and Saturday 9 a.m. – 5 p.m.