2014 BMW Motorrad Q1 Sales Report
Following a record year of selling over 115,000 motorcycle and maxi-scooter sales, BMW Motorrad began 2014 on a strong note.
Worldwide sales were positive for the first three months of 2014, and the Bavarian motorcycle manufacturer achieved another monthly sales record for March. The sales performance can be attributed to BMW’s top-selling motorcycle in 2013, the R 1200 GS.
BMW says that it sold 28,719 motorcycles and maxi scooters worldwide compared to 24,732 units in the same period of the previous year, showing an increase of 16.1 percent.
As for march, 15,183 units were sold compared to 13,067 in March of 2014. This shows an increase of 16.2 percent, and March becomes the best monthly sales month in the BMW Motorrad’s history.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “We got off to an excellent start to the new motorcycle season with a sales increase of 16.1 percent of March. In the first three months of this year we have supplied more motorcycles and maxi scooters than ever before in a first quarter.
“What is more, last month was the most successful in the company’s history with 15,183 vehicles sold and an increase of 16.2%. Never before have we sold as many vehicles in March.”
BMW says the positive result was due to the high level of demand worldwide. The first quarter was pleasing in Europe, too. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the US, France, Italy, Brazil and Spain.
“Based on this excellent quarterly result we have positive expectations of the upcoming months,” says Faust.