BMW Motorrad USA March 2014 Sales Report
Once again, BMW Motorrad USA reported a strong monthly-sales report. In March 2014, BMW says that 1,525 motorcycles and maxi scooters were sold, which shows a 2.8-percent increase over March 2013.
The Bavarian motorcycle manufacturer attributed the positive-sales report to many new models, including the R nineT, the R 1200 GS Adventure and the R 1200 RT, which was upgraded with the semi-water cooled boxer twin. BMW says in March, 195 R nineTs were sold, 179 R 1200 GS Adventures, and 165 R 1200 RTs.
BMW says together with another impressive result from the R 1200 GS, sales grew by 68 percent with a total of 782 boxer motorcycles delivered compared to 465 in 2013.
Also, despite shipping delays due to winter weather on the East Coast, the debut of the luxury K 1600 GTL Exclusive and S 1000 R roadster both reached “eager riders across the country.”
Things are expected to further pick up with additional sales of these machines in April, and the launch of the new BMW C evolution.