BMW Motorcycle NewsBMW Motorrad was the outright winner in a recent customer-satisfaction survey conducted by the Motorcycle Industry Council in the USA.
This was after the Bavarian motorcycle manufacturer won two top rankings and two podiums in a total of six assessment categories. The survey consisted of a written questionnaire that was sent out in autumn 2013 to a total of 50,303 owners of ten motorcycle brands who had purchased a new motorcycle between September 1, 2012 and June 30, 2013.BMW Motorrad, which reported its top-selling motorcycle in 2013 was the R1200GS, ranked first in the category of production quality, with customers giving a particularly high rating to finish, engine and power transmission, suspension, brakes and controls. The warranty and guarantee category was also won by BMW Motorrad.BMW Motorrad also finished second in sales and consultation, with very positive ratings being awarded for the model range available and the presentation of BMW Motorrad motorcycles at dealerships. BMW Motorrad also gained second place in the area of product satisfaction. In addition to ride comfort, design and user friendliness, interviewees especially appreciated the engines and drive systems of BMW motorcycles as well as their ride and handling properties.BMW Motorrad came third in the area of service, where the work quality, personnel and the punctuality of BMW Motorrad dealers were praised. When it came to the criterion of purchase and maintenance costs, BMW Motorrad customers rated the excellent resale value of BMW motorcycles especially highly.BMW Motorrad customers also commented on their brand loyalty. Here, 80 percent were able to recommend BMW Motorrad to others.“We are very pleased to have achieved the top ranking in the Motorcycle Industry Council satisfaction survey: this confirms our clear customer and quality orientation. At the same time, the award is an incentive for BMW Motorrad to continue to improve,” said Carsten Saager, Head of Quality BMW Motorrad.The Motorcycle Industry Council, with its headquarters in Irvine, California, has operated under this name since 1970 but celebrates its one hundredth anniversary this year. Its members include motorcycle and accessory manufacturers, dealers and importers as well as motorcycle service companies and the motorcycle press.
Ducati Scrambler Icon Dark + Chip Doherty with Neale Bayly
byMotos and Friends by Ultimate Motorcycle
The Motos & Friends Podcast is brought to you by the Yamaha YZF-R7. The R7 is a brilliant supersport machine that is also comfortable. Now there’s an idea! Check it out at YamahaMotorsports.com, or you can see it for yourself at your local Yamaha dealer.
This week, in the first segment Senior Editor Nic de Sena talks to us about the new Ducati Scrambler Icon Dark. This somewhat entry-level machine still comes with all the great Ducati hallmarks of excellent low down torque and impeccable handling. If you like to hear about fun motorcycles, then you’ll enjoy this one.
In the second segment, Editor-at-Large Neale Bayly brings us another of his interviews, this time it’s with Chip Doherty.
Chip’s amazing resume includes motorcycle racer, restorer and collector. Back in the early 2000s he used his engineering background to start motorcycle clothing manufacturer Motophoria.
After selling that company in 2007, Chip’s resume gained him entry to NASA where for 7 years he was responsible for launching the space shuttle! Since moving on from NASA, Chip expanded his collection of classic British bikes. Eventually Neale persuaded him to ride to Peru and help Neale’s Wellspring Foundation raise money for the orphanage there.
So, from all of us here at Ultimate Motorcycling, we hope you enjoy this episode!