Benelli Motorcycle Production Set for New Factory in Brazil

Benelli Motorcycle News

Benelli announced the opening of a second Bramont Motorcycle factory in the industrial district of Manaus, Brazil, where all Benelli and Keeway motorcycles will be assembled for the South American market.

The 12,500 square-meter facility will enhance the current operations of the Bramont factory already in existence that is nearly 100,000 square meters. The larger Bramont factory also assembles other known motorcycles, such as Triumph and Malagutti.

Many of Benelli’s most famous models will be built in the new factory, including the TNT 899, TNT 1130, the Tre-K 1130 and Tre-K Amazonas. Also, the Pesaro-based company’s new BN600 will be assembled there for South American customers.

Bramont promises a bright future for Benelli, which is owned by China’s Qianjiang Group; thanks to the new factory, the company aims to deploy its workforce in the coming months and to sell about 2,000 Benelli motorcycles in 2014.

The ceremony was attended by Ricardo Lessman, president and CEO of Minvest; the Chilean ambassador in Brazil, Fernando Schmit; the Superintendent of SUFRAMA, Thomaz Nogueira; Keeway CEO, George Wang; Benelli project leader, Flavio Zanzini; Bramont CEO, Ivan Contreras; director of the production company, Marcio Lassance; and commercial director, Jean Anwandter.

In recognition of the new factory, the first “Benelli Store” was opened in Sao Paulo, Brazil. In addition to a large exhibition space, there are also three service stations, a meeting room and a lounge area for Benelli customers.


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