Royal Enfield Motorcycle NewsWith hopes of leading the ever-growing midsize market (250-750cc), Royal Enfield has launched a “bold” new pricing strategy.
The India-based motorcycle company – a subsidiary of Eicher Motors – has dramatically cut pricing on its new models.The CEO and owner of Royal Enfield, Siddartha Lal, began the new pricing strategy by offering the Continental GT cafe racer for $5,999, a price cut of over $1,000. And this bike is now the most expensive midweight motorcycle offered by Royal Enfield; the other models start at $4,999.Kevin Mahoney, the CEO of Classic Motorworks (the exclusive US importer of Royal Enfield), says lowering the MSRP prices on the rest of the product line naturally followed suit from Siddartha Lal’s vision for the GT and the brand positioning overall.Kevin Mahoney says: “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move.We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts at $4,999 and tops out at $5,999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously retain more of the market share here in the U.S.”For additional information, or to find an authorized dealer, log onto enfieldmotorcycles.com.2014 Royal Enfield Motorcycle Pricing:
