Royal Enfield Motorcycle NewsWith hopes of leading the ever-growing midsize market (250-750cc), Royal Enfield has launched a “bold” new pricing strategy.
The India-based motorcycle company – a subsidiary of Eicher Motors – has dramatically cut pricing on its new models.The CEO and owner of Royal Enfield, Siddartha Lal, began the new pricing strategy by offering the Continental GT cafe racer for $5,999, a price cut of over $1,000. And this bike is now the most expensive midweight motorcycle offered by Royal Enfield; the other models start at $4,999.Kevin Mahoney, the CEO of Classic Motorworks (the exclusive US importer of Royal Enfield), says lowering the MSRP prices on the rest of the product line naturally followed suit from Siddartha Lal’s vision for the GT and the brand positioning overall.Kevin Mahoney says: “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move.We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts at $4,999 and tops out at $5,999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously retain more of the market share here in the U.S.”For additional information, or to find an authorized dealer, log onto enfieldmotorcycles.com.2014 Royal Enfield Motorcycle Pricing:
Our first segment introduces you to the new Arch 1s. This latest, slightly more sporting American V-twin, adds to the original KRGT1 coming from the boutique manufacturer based in Hawthorne, Southern California. Senior Editor Nic de Sena rode through Malibu with Gard Hollinger, who co-founded Arch Motorcycle with his friend, Keanu Reeves. The 1s is a unique ride for sure, and Nic explains what makes the bike really stand out.
For the entertaining story behind Arch Motorcycle from Gard Hollinger himself, you must listen to his podcast episode on Motos & Friends HERE
The guest segment of Motos and Friends is brought to you by the faster and most technologically advanced, 2023 Suzuki Hayabusa—visit your local dealer or suzukicycles.com to learn more.
In our second segment, Associate Editor Teejay Adams chats with multiple Emmy award-winning writer, Producer, Director, and actor, Thom Beers. the former Chairman & CEO of Fremantle Media North America, responsible for American Idol and America’s Got Talent.
Thom’s fertile imagination led to most of the really big reality TV shows such as ‘Deadliest Catch’ (now in its 17th season!), and many others. Of course for us in the motorcycle world, you’ll be interested to hear the genesis and story of how he started the first real fabrication reality show ‘Monster Garage’, that showcased Jesse James, and then how that led to ‘Biker Build Off’ and the ‘Zombie Choppers’ movie.
You’d imagine that most of Thom’s time is spent sitting behind a desk and on his phone. Not so. His intense stories of capturing much of the content for these shows make for some hair-raising listening.