Community Classic and Custom Motorcycles Royal Enfield Slashes Pricing on Motorcycles; 2014 MSRP List

Royal Enfield Slashes Pricing on Motorcycles; 2014 MSRP List

Royal Enfield Motorcycle News

With hopes of leading the ever-growing midsize market (250-750cc), Royal Enfield has launched a “bold” new pricing strategy.

The India-based motorcycle company – a subsidiary of Eicher Motors – has dramatically cut pricing on its new models.

The CEO and owner of Royal Enfield, Siddartha Lal, began the new pricing strategy by offering the Continental GT cafe racer for $5,999, a price cut of over $1,000. And this bike is now the most expensive midweight motorcycle offered by Royal Enfield; the other models start at $4,999.

Kevin Mahoney, the CEO of Classic Motorworks (the exclusive US importer of Royal Enfield), says lowering the MSRP prices on the rest of the product line naturally followed suit from Siddartha Lal’s vision for the GT and the brand positioning overall.

Kevin Mahoney says: “We have always been a unique high value brand. Our high volumes (over 250,000 units will be sold globally in 2014) and increased efficiency allow us to make this aggressive move.

We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts at $4,999 and tops out at $5,999 for the new 535cc Continental GT. This effort in repositioning Royal Enfield as a brand will not only put more bikes on the road, but simultaneously retain more of the market share here in the U.S.”

For additional information, or to find an authorized dealer, log onto enfieldmotorcycles.com.

2014 Royal Enfield Motorcycle Pricing:

  • Bullet B5 Bullet 500: $4999
  • Bullet G5 Deluxe: $5399
  • Bullet C5 Classic Special: $5499
  • Bullet C5 Military Special: $5499
  • Bullet C5 Chrome Special: $5699
  • Continental GT Racer: $5999
  • Cozy Sidecar: $3495

 

2021 Harley-Davidson Road King Special First Look: Hot Rod Bagger

The 2021 Harley-Davidson Road King Special is a Touring model that The Motor Company puts in a sub-category—Hot Rod Bagger. To earn that title,...

2021 Honda CRF300L and CRF300L Rally Coming To America

We told you all about the new 2021 Honda CRF300L and CRF300L Rally last month. Although we fully expected the pair to be imported...

2021 Harley-Davidson Fat Boy 114 First Look (Specs, Photos, Prices)

The distinctive Harley-Davidson Fat Boy is back for 2021, with the Milwaukee-Eight 114 powerplant and machined solid cast aluminum Lakester wheels. We tested the...

2021 Husqvarna 701 Lineup First Look (6 Fast Facts + Photos)

There are two 2021 Husqvarna 701 motorcycles to choose from—the Enduro and the Supermoto. Although they are closely related, with the same frame and...

2021 Harley-Davidson CVO Street Glide First Look (5 Fast Facts + Photos)

The 2021 Harley-Davidson CVO Street Glide is here, and it has several updates. Returning is the Milwaukee-Eight 177 V-twin powerplant that cranks out a...

Bring the Honda Solo to America: One More MiniMoto

We were poking through the archives, and this little gem re-caught our attention. The 2003 Honda Solo was part of Honda’s N Project. According...