Pirelli Signs as Official Motorcycle Tire Sponsor of AMA Supercross
Monster Energy AMA Supercross
Pirelli, the Italian tire manufacturer known through the world of motorcycle racing, has signed with Feld Motor Sports to be the official tire for 2014-2016 Monster Energy AMA Supercross seasons.
Besides signing as official motorcycle tire sponsor, Pirellie will also support four riders – Toyota/Yamaha/JGRMX’s Josh Grant and Justin Brayton, along with BTO KTM-Sports’ team Andrew Short and Matt Goerke. Each rider will use tires from the Pirelli Scorpion range, and will rely on a professional service and on-going support from Pirelli technicians.
Uberto Thun-Hohenstein (Senior Vice-President of Pirelli Moto and Head of the Business Unit Moto) says: “I am very pleased with this agreement which involves us in Monster Energy Supercross for the next three years. Pirelli is undoubtedly an Italian company that has always had a strong large-scale effort and interest around the world.
“The American market, as well as the Asian one, is a very important region in which we want and must grow because we are strongly aware of the excellent quality of our products and we want to prove it. In the Motocross World Championship our expertise has led us to win 60 world titles.
“This agreement, as was the case on an international scale with Formula 1 and the FIM Superbike World Championship for which we are sole tire supplier, will allow us to strengthen our brand awareness in the U.S. by making Pirelli known and appreciated by the American public in what, for them, is the most popular motorcycle sport.”
The 17-race Monster Energy AMA Supercross season begins this Saturday, Jan. 4, at Anaheim I. For a preview, click here.