Indian Unveils 2014 Chief Lineup at Sturgis | Full Video

2014 Indian Chief Lineup Unveiling Video

To build anticipation for the unveiling of the 2014 Chief, Indian Motorcycle kept reminding everyone through its marketing efforts that “Choice is Coming to American Motorcycles.”

The Polaris-owned brand went through great lengths to get this message across, amping up its marketing efforts across all sorts of media channels, from print to television ads. And the culmination of these efforts was the official public unveiling of the 2014 Indian Chief Lineup at Sturgis Motorcycle Rally on Saturday, Aug. 9.

Before thousands of spectators, Indian Motorcycle unveiled the three Chiefs – the Classic, Vintage and Chieftain – at the Sturgis Motorcycle Museum and Hall of Fame in the downtown district.

Present at the unveiling was American Pickers’ Mike Wolfe, one of the most ardent Indian Motorcycle fans around. Wolfe has played a huge role in the lead up to the unveiling.

And if you weren’t at Sturgis for the debut of the 2014 Indian Chief lineup, don’t worry – Indian got you covered. Attached above is a filming of the entire unveiling, professionally produced so every Indian fan can be part of this new “Choice” in American motorcycles (some photos from the event are also attached below).

Scott Wine (CEO, Polaris Industries) says: “When we acquired Indian Motorcycle two and a half years ago we set out to capture the heart, soul and legendary heritage of this iconic American brand and then infuse it with unparalleled design, engineering and state-of-the-art technology.

“On Saturday night we revealed three stunning new Indian Chief models that represent the results of our journey and the future of this brand. It was a triumphant day for all of us, and I know motorcycling fans around the world proudly join us in celebrating Indian Motorcycle and the realization that choice in American motorcycles is here to stay.”

Ultimate MotorCycling was also at Sturgis for the press launch of the bikes. Here’s what we had to say about the new Chiefs in our First Ride Review.

Following is information on each model:

2014 Indian Chief Classic (starting MSRP: $18,999)

The new Indian Chief Classic is a pure, powerful cruiser forged from key heritage design elements yet wrapped in advanced design, engineering and technology. It features iconic styling like valanced fenders, rich genuine leather saddle, classic tank-mounted instrumentation, tear-drop fuel tank design, and sculpted and lighted front fender war bonnet. The 2014 Indian Chief Classic comes standard with a host of premium features  including endless chrome, keyless ignition, ABS, cruise control, throttle-by-wire, true dual exhaust, high quality chrome laced spoke wheels, brake caliper covers, cast aluminum frame with integrated air intake, and much more.

The Indian Chief Classic, like all 2014 Indian Chief models, is powered by the all-new, clean sheet design Thunder Stroke™ 111 engine. Offering 111 cubic inches of pavement pounding power and 119 ft-lbs of torque, this class-leading power plant draws powerful design cues from heritage Indian Motorcycle engines merged with brilliant engineering and advanced technologies. The Thunder Stroke 111 is a 49-degree, air-cooled V-twin with 6-speed overdrive transmission, and features unmatched premium exterior finishes and touches. It offers owners the peace-of-mind that comes from over two million miles of on-road and test-lab verification and Polaris Industries’ sixty years of engineering prowess.

2014 Indian Chief Vintage (starting MSRP: $20,999)

The new Indian Chief Vintage is a soft bagger that takes iconic Indian Motorcycle styling to a whole new level with handcrafted detail and a signature heritage aesthetic. The Indian Chief Vintage offers top-quality quick release soft-sided leather bags, leather fringe, chrome fender tips, vintage chrome badging on the front fender and a quick-release windshield for easy installation or removal. It includes the same premium standard features as the Indian Chief Classic, and sports the same iconic design elements like valanced fenders, laced wheels, whitewall tires, tank-mounted instrument cluster and extensive chrome finishes throughout. It is also powered by the new Thunder Stroke 111 engine.

2014 Indian Chieftain (starting MSRP: $22,999)

The first Indian Motorcycle of its kind, the 2014 Indian Chieftain maintains the legendary Indian Chief styling, while taking this progressive machine to new heights with advanced features and premium comfort. Unlike any Indian Motorcycle ever made, the Chieftain features a fairing with integrated driving lights, and its power windshield is an industry-first for a fork-mounted fairing. Standard features include hard saddlebags featuring remote locks and quick-release anchors, a high-output audio system featuring integrated Bluetooth smartphone connectivity, and a tire pressure monitoring system.