Valentino Rossi – FIM’s New ‘Green’ Ambassador

Yamaha Factory Racing's Valentino Rossi

Yamaha Factory Racing’s Valentino Rossi

2013 FIM Ride Green Team

Nine-time World Champion Valentino Rossi has displayed his true “green” ways, the Yamaha Factory Racing rider joining the FIM’s RIDE Green Team as the new FIM Environmental Ambassador.

This announcement arrives while the FIM and others worldwide celebrate World Environmental Day

The FIM Ride Green Team, which will help promote a greener and more sustainable world to fans, began in 2012 with five riders – MotoGP’s Marc Marquez and Randy de Puniet, World Motocross’ Ken Roczen, and World Trial Championship’s Laia Sanz and and Takahisha Fujinami.

And now the 34-year-old Italian Vale Rossi will help the team reach a wider audience due to his popularity in MotoGP.

Valentino Rossi says: “I am proud, honored and happy to have been appointed as FIM Environmental Ambassador. Definitely, it is not so easy to spread a “green” message within our sport, but FIM, Yamaha and all the parties involved in this initiative teach us that it is not impossible! As a rider I want to commit to helping our world to make one step forward in terms of sustainability. I will play my role and I will help motorcycle racing to adapt itself to the needs of our environment.”

The FIM says its Environmental Ambassadors are men and women representing different motorcycling disciplines and different cultures and nationalities. They are sportsmen and –women with high standards who have lent their voices to convey the FIM’s environmental policy. Most importantly, they will spread inspiration and awareness among their fans, the motorcycling community and the sporting community at large.

Vito Ippolito (Fédération Internationale de Motocyclisme (FIM), President) says: “In 2012, on World Environment Day, the FIM launched the FIM Environmental Ambassadors program. The idea is to involve top riders from different disciplines to pass on messages about sustainability and make our public and fans aware of the importance of respecting the environment.

“The original five Ambassadors were Marc Márquez, Randy de Puniet, Takahisa Fujinami, Laia Sanz and Ken Roczen. We are now happy to welcome Valentino Rossi, a living legend in our sport, as a new member of this team. With the help and involvement of these great riders, we are confident that our environmental messages will be well received by the spectators.”

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