Agency Mobile to Create Isle of Man TT App
2013 Isle of Man TT App
The Isle of Man Government Department of Economic Development has commissioned London based Agency Mobile to create a new TT app for mobile devices powered by the TT Races Telecoms and Broadband partner Sure.
The independently owned agency has worked with some of the world’s largest companies including BBC Worldwide, Telegraph Media Group and Deutsche Bank. Their sports experience includes creating mobile content and platforms for the Sony Ericsson Women’s World Tennis Championships, the World Snooker Championships, RBS Six Nations Rugby and work with the English Football Association.
The new app will offer widespread information for fans including local guides and what’s on, track conditions, weather, latest news, video, live timing, rider profiles and results. It will carry third party content feeds including YouTube, Twitter, Facebook and RSS and live audio/links to from Manx Radio TT. Users will be able to purchase licensed goods including merchandise and Grandstand and hospitality tickets. The app will be available for download from 18th May.
The TT Races has an estimated trackside audience of 70,000 fans during race week as well as a global TV audience of 23 million in 2013. The official iomtt.com website attracted over 2,000,000 unique users in 2012 with further growth anticipated in 2013.
Andrew MacLaren (Chief Technical Officer, Agency Mobile) says: “The TT is one of the truly great and iconic sports brands worldwide with a large worldwide following that is keen to access content about the event and keep up to date. Its unique location and infrastructure make it tailor made for an app that will allow fans to keep up to date with the action wherever they are.”
Geoff Corkish (MBE, MLC Political Member, Isle of Man Government) says: “This is an important step in providing relevant, easy to access information for TT fans both trackside and those who follow the event worldwide. It will also give us a platform to allow our partners to interact with the event as well as helping us to drive additional commercial revenue which will be invested back into the event to ensure its long term success.”