Suzuki Restructures, Begins Suzuki Motor of America Inc.Earlier this month when the U.S. Bankruptcy Court in California “overwhelmingly” approved American Suzuki Motor Corporation’s Chapter 11, Suzuki reported all restructuring would be complete within a few weeks.
And on Tuesday, the Japanese motorcycle manufacturer announced the creation of Suzuki Motor of America, Inc. (SMAI), which will be the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine outboard engines and automotive parts and service in the contiguous United States and Alaska.Larry Vandiver (Suzuki’s Motorcycle/ATV Vice President) says: “We are pleased to announce this new company. This is a turning point for our brand and we look toward the future as we continue to offer industry-leading products as Suzuki Motor of America, Inc.”Without Suzuki cars being sold in the USA, SMAI will be “firmly committed” to the motorcycle, ATV, scooter and marine market.Besides launching new product into the USA’s powersports marketplace this spring and summer, Suzuki Motor of America Inc. is planning over “20 consumer events over the next several months, giving customers firsthand experience to try out its full lineup of sportbike, cruiser, touring, scooter, dual-sport, motocross, and KingQuad ATVs.”Along with this, SMAI will also be cheering on its Supercross, Motocross and road-racing riders throughout the 2013 racing season.For additional information on Suzuki Motor of America, Inc. visit suzuki.com.
This week, Senior Editor Nic de Sena rides the all new Ducati Monster. Big changes have been made by Ducati–has the company ruined the considerable heritage of the iconic Monster–or are the changes worth it? In the second part of the show, we chat with Nick Ienatsch, Founder and Head Instructor at the Yamaha Champions Riding School. He says: “We aim to change your riding life by introducing you to Champions Habits: The techniques, approaches, skills, and the mindsets of the best riders in the world. These Champions Habits are the foundation of safety and consistency to whatever speed you ride, in any venue on any bike. Street riders, this is just as much for you as track riders. The best way to make safe riders is to make good riders.“ We hope you enjoy this episode!