BMW Motorrad November Sales Report
Earlier this week, UltimateMotorCycling.com reported that BMW Motorad USA November motorcycle sales were up 43.6 percent
over the same period in 2011.But it’s not just stateside success; BMW Motorrad reported Friday that it has set a new November record for worldwide motorcycle sales. The Bavarian manufacturer reports that 6,749 units (motorcycles and Maxi Scooters) were supplied to customers in November, which was 8 percent more than November 2011 when 6,112 units were supplied.From January through November, BMW Motorrad delivered 100,289 motorcycles and Maxi Scooters. This number for the first 11 months of 2012 exceeds the same period of 2011, when 100,054 motorcycles and Maxi Scooters were delivered.Heiner Faust
(Head of Sales and Marketing BMW Motorrad) says: “In spite of a great deal of headwind coming from some European markets, we have been able to increase sales significantly compared to November of last year. Good sales in Germany, Latin America and Asia are responsible for the considerable rise in sales.“Looking at the seven largest individual markets, BMW has been able to maintain market leadership in Germany, Spain and Italy in the 500-plus cubic capacity segment relative for BMW Motorrad. Overall we are in third position in these seven markets as of November.“We are well on track especially in view of the coming R 1200 GS model change which had already been announced, this model accounting for approximately 17 percent of sales volume alone. For December we are also expecting increased sales as compared to December 2011. We will then achieve our aim of finishing the 2012 motorcycle season with a new sales record.With a total of 9,484 units, Husqvarna Motorcycles supplied 19.2 percent more motorcycles from January up to and including November than in the previous year (7,956 units). In November, 1,181 vehicles (-2.2 percent) were supplied to the Husqvarna dealer network.