Motorcycle Types Cruiser Buffalo Chip’s 4th Annual Student Build Challenge

Buffalo Chip’s 4th Annual Student Build Challenge

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Sturgis Buffalo Chip’s Student Build Challenge: 2012 Harley Road King

The Sturgis Buffalo Chip’s Student Build Challenge kicked off its 4th annual motorcycle build educational program at Brown High School in Sturgis, South Dakota.

As part of the program, students will transform a 2012 Harley-Davison Road King donated by Black Hills-Harley Davidson, into a one of a kind, show quality custom bike. The new custom bagger will feature hand fabrication and high end aftermarket parts and accessories from industry leading brands making it an instant classic ready to compete in world class bike shows or long haul riding.

The completed custom creation will be auctioned off at the Buffalo Chip during the Sturgis Motorcycle Rally in support of the Legends Ride charity event on Monday, Aug. 5, 2013. Learn more about the Sturgis Buffalo Chip’s Student Build Challenge and reserve your tickets for the Legends Ride now at

Students of Brown High School in Sturgis are beginning the initial stages of the build challenge that will give them insights and hands on experience on how conceive, design and build, what is expected to be one of the top custom bikes in the nation.

Under the instruction of V-Twin industry veteran Keith Terry of Terry Components and Nick and Randy Kramer of Dakota V-Twin in Spearfish, SD these Future Technicians will transform a stock Harley-Davidson into a one of a kind custom touring classic.

The Sturgis Buffalo Chip’s Student Build Challenge is a unique opportunity giving students valuable knowledge and experience that can aid them when entering the South Dakota work force in the future.

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Rod Woodruff (President, Sturgis Buffalo Chip) says: “This program, the only one of its kind in South Dakota, gives local High School students real world experience. Working with knowledgeable instructors, world class parts and a like-new Harley, gives these visionary future technicians skills that they can carry forward in life.

“The last 3 years of the Student Build Program has produced some amazing bikes and taught students a great deal. We know this year’s bike will be the best ever and the Challenge is to see whether these students can put together a bike that will compete with the best of professionals and actually win an award in a custom bike show.”

Keith Terry of Terry Components says: “As a Black Hills resident, it is an honor to work with some our young people at Sturgis Brown High School.

“The Sturgis Buffalo Chip’s Student Build Challenge gives me and the instructors the opportunity to pass on knowledge it has takes us decades to accumulate. The great thing about this program is the students get to actually apply skills they are learning in class to customizing a motorcycle. There is nothing that can compare to getting in there building something and with the Challenge these student can do just that.”

The Sturgis Buffalo Chip is proud to champion the Student Build Challenge. The public is invited to follow the Student Build Challenge build at, where pictures and video of the Student Build Challenge will be published.

More information including reservations for the Legends Ride 2013 can be made by visiting or calling (605) 347 9000.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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