Motorcycle Types Adventure / Dual-Sport BMW Motorrad Worldwide July Sales -8.3%

BMW Motorrad Worldwide July Sales -8.3%

2012 July BMW Motorcycle Sales

Attributing the dire economic situation in Southern Europe, BMW Motorrad reported a 8.3-percent decrease in worldwide sales in July 2012 over July 2011.

BMW says during the month of July, 10,140 motorcycles and maxi scooters were sold, compared to 11,054 sold in July 2011. As for year-to-date, including the month of July, BMW says 69,329 motorcycles and maxi scooters were sold, compared to 71,634 in the same period of 2011, showing a 3.2 percent decrease.

The top market “by a wide margin” was Germany, the home country of BMW followed by US, Italy, France, Brazil and the UK/Ireland.

Heiner Faust (Head of Sales and Marketing BMW Motorrad) says: “The mood in the motorcycle markets worldwide was very varied during the month of July. There were positive developments in Germany, France, Switzerland, Japan, Belgium and South Africa. As anticipated, however, the economic situation dampened purchasing activities among motorcycle customers in Southern Europe.

“BMW Motorrad remains on target. We are currently doing slightly better than planned. Sales of our enduro bikes are developing very well, which is very pleasing in view of the expanding competitive field. We have now started supplying the first maxi scooters. Providing the market situation does not deteriorate significantly we are anticipating a very positive impetus from the month of August onwards and are looking forward to sales figures above last year’s all-time high.”

BMW launched the new maxi scooters – the C 600 Sport and C 650 GT – in mid July to customers in Southern Europe and Germany. BMW says “the first BMW Motorrad maxi scooters have met with a very high level of customer demand.”

BMW says the R 1200 GS and R 1200 GS Adventure motorcycles continue to lead in terms of worldwide popularity. BMW says the other enduro and boxer models are also seeing healthy demand, as are the F and K models.

As for BMW Motorrad’s subsidary, Husqvarna Motorcycles, the number of factory supplies as of July was 5,729 vehicles (previous year: 4,394 units / +30.4%). In July, 494 vehicles (previous yr: 864 units / -42.8%) were supplied to the Husqvarna dealer network.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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