MX Pioneer Brian Slark to AMA Hall of Fame

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2012 AMA Motorcycle Hall of Fame Inductee

The AMA Motorcycle Hall of Fame is pleased to announce the fourth member of the induction class of 2012. Bike restorer extraordinaire and motocross pioneer Brian Slark will be inducted into the Hall of Fame as part of the 2012 AMA Legends Weekend at the Red Rock Resort in Las Vegas, Nev., Nov. 16-17.

Jeffrey V. Heininger (Chairman of the board of the American Motorcycle Heritage Foundation) says: “Brian Slark is a true renaissance man in the world of motorcycling. Not only did he help create motocross in America, but he also created works of art while working at some well-known motorcycle museums. His expertise is second to none.”

Born in London, England, on Feb. 2, 1938, Slark was a moving force in the creation of a vibrant motocross-racing community in the United States during the 1960s. He helped organize motocross tracks, and promoted the sport by teaching famous people — including then-teen heartthrob Bobby Darin – to ride motorcycles. He also imported and built Rickman Metisse and Cheney motocrossers.

Slark later assisted the late Dave Mungenast – who is also a member of the AMA Motorcycle Hall of Fame – in the creation of a motorcycle museum in St. Louis. He then helped create the world-class Barber Vintage Motorsports Museum in Leeds, Ala. Slark also played a key role in setting up the bikes for the immensely popular “The Art of the Motorcycle” exhibit at the Solomon R. Guggenheim Museum in New York City in 1998, which later traveled to the Field Museum in Chicago and then Bilboa, Spain.

Brian Slark says: “As my wife said, for once I was absolutely speechless. [Working with motorcycles is] something I’ve been doing nearly 60-plus years and I love it. I never ranked myself in the league of other people in the industry. I’ve just done what I love to do.”

Slark said he is particularly humbled and honored that he is being inducted to the Hall of Fame where his longtime friend Mungenast is honored.

Brian Slark says: “Dave was an incredibly multi-talented person. He did so much for kids and everybody. He was a mentor. He was a wonderful guy and a good friend. To be in the same league as Dave is an incredible compliment. I can’t express how I feel.”

Slark’s motorcycling career spans more than 60 years. It began in 1957 when he started work at Associated Motorcycles (AJS and Matchless) in London, England, testing and evaluating bikes. He soon moved to the factory race shop.

In 1964 he spent a year in California riding desert events and helping organize motocross tracks. His experience prompted him to move to California the following year.

In 1969, Slark managed the service and competition departments for Norton and AJS at the west coast factory facility. Later, he became marketing communications manager for Norton-Villiers and advised designers on models for the North American market.

Slark decided to strike out on his own in 1976, and he opened a British bike shop in Southern California. Two years later he became the volunteer technical editor for the International Norton Owners Association-a role he still holds today.

In 1986, Slark sold his bike shop and moved to St. Louis. Ten years later, he joined the Barber Vintage Motorsports Museum as technical director and helped elevate the museum to its present position of the largest collection of motorcycles in the world. He remains in that post today.

Slark is the fourth member of the AMA Motorcycle Hall of Fame class of 2012 to be announced. He joins the late Rod Bush, KTM North America president and industry visionary; pioneering female motocrosser Sue Fish; and Jimmy Ellis, 1975 AMA Supercross champion. The remaining 2012 inductees will be announced in random order in the coming weeks.

The class of 2012 will officially be inducted into the AMA Motorcycle Hall of Fame on Nov. 16 as part of the AMA Legends Weekend. The weekend also includes the 2012 AMA Motorcycle Hall of Fame Dave Mungenast Memorial Concours d’Elegance on Saturday, Nov. 17, featuring many of the country’s most impressive original and restored classic motorcycles.

In addition to the current class, the AMA Motorcycle Hall of Fame induction ceremony shines the spotlight on two previously inducted members of the Hall of Fame, reminding the motorcycling community of the amazing careers of these Motorcycle Hall of Fame Legends. For 2012, the AMA Motorcycle Hall of Fame Legends will be 1998 inductees Malcolm Smith, a pioneer in off-road motorcycling and a star in the motorcycle documentary “On Any Sunday,” and Mert Lawwill, the 1969 AMA Grand National Champion whose title defense was the central theme of the timeless film.

Tickets for the AMA Legends Weekend are now available through this online registration form: or by calling (800) 342-5464.

The AMA Legends Weekend will be held at the Las Vegas Red Rock Resort, a world-class spa, hotel and casino, featuring a range of entertainment, dining and family-friendly attractions. The facility’s expansive ballrooms provide a stunning backdrop for the AMA Legends Weekend. Room reservations are available now at a special group rate by calling (866) 767-7773 and referencing group code RCIAME or AMERICAN MOTORCYCLIST. Online room reservations are available at

More information about the AMA Motorcycle Hall of Fame can be found at


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