Motorcycle Racing News Ducati’s Facebook: Million Likes (Video)

Ducati’s Facebook: Million Likes (Video)

2012-ducati-facebook-reaches-millionth-like-video (1)

Ducati News

With just weeks to go before its “physical” fans meet-up at World Ducati Week in Misano, Italy, Ducati now celebrates an incredible one million “Likes” on the company’s official Facebook page with a video to thank passionate “virtual” fans of the iconic Italian motorcycle manufacturer.

Shot from the eye-level-view of a “fan,” the innovative video records a visit to the Ducati factory in Bologna, first arriving by motorcycle and then touring the various departments and giving a Facebook-style thumbs-up to everything the fan “Likes.”

From the Ducati Design Centre to the Production Line and from Ducati Corse to Valentino Rossi and Nicky Hayden testing at nearby Mugello, “thank you” is creatively communicated in 12 different languages.

Managed by Ducati’s highly successful website, Ducati.com, the company have used Facebook to reach out not only to its long-established European and American markets, but also to an emerging Asian Pacific, apparently full of fans who desire the premium brand’s high performance motorcycles.

Ducati Motor Holding’s official Facebook page first went “internal” in July 2009 when kindly passed across to the Bologna-based company by Pat Loughery, a passionate fan who had first registered the page. From its initial 90,000 “Likes,” it has since taken just 36 months to record its milestone one millionth “Like,” helped along the way by “spikes of interest” from key events, such as Carlos Checa winning the 2011 World Superbike Championship or when Valentino Rossi recently thrilled fans at the French Grand Prix.

With the company preparing to cover its massive World Ducati Week event live on Facebook 21-24 June, and its one million “Likers” boasting a combined Facebook friendship of over 180 million, Ducati’sincredible following looks set to sky-rocket even further.

Ducati Facebook page “Likes” % increase during 2012

Italy +48% (278,151)

India +63% (113,735)

USA +24% (89,430)

France +48% (49,353)

Malaysia +42% (37,789)

Indonesia +18% (36,319)

Spain +43% (29,735)

Germany +35% (25,315)

UK +20% (25,102)

Mexico +38% (16,893)

Greece +30% (16,187)

Thailand +92% (14,742)

Australia +13% (14,679)

Philippines +22% (12,840)

Colombia +27% (10,413)

Serbia +37% (8,696)

Belgium +16% (8,542)

Taiwan +55% (8,365)

Canada +27% (7,950)

Brazil +95% (7,948)

See the page at facebook.com/Ducati.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2020 Kawasaki Concours 14 ABS Buyers Guide: Specs & Price

Based on the dragstrip-scorching Kawasaki Ninja ZX-14R, the 2020 Kawasaki Concours 14 ABS is a civilized coast-to-coast sport-touring motorcycle that does not lack for...

2021 AIMExpo Dates Set: Now A Trade-Only Show

The Motorcycle Industry Council is making two big changes to its American International Motorcycle Expo (AIMExpo). First, the date for the show, which the...

Suffragists Centennial Motorcycle Ride Starts July 31, 2021

Women’s Motorcycle Tours’ Suffragists Centennial Motorcycle Ride is set to start in Portland on July 31, 2021, and run through August 20 in Washington, DC....

2020 Yamaha XSR700 Buyers Guide: Specs & Price

With the Yamaha MT-07 representing The Dark Side of Japan, the nearly mechanically identical 2020 Yamaha XSR700 offers a link to the past with...

New 2020 American Flat Track Schedule: Racing Is On

The 2020 American Flat Track schedule has been released, with the format of nine doubleheader weekends from July to October. There are a few...

2020 Ducati Streetfighter V4 S Review (25 Fast Facts)

Since Ducati announced the Panigale V4 in 2018, sportbike enthusiasts have been licking their chops at the prospect of a naked version of the...