Motorcycle Types Adventure / Dual-Sport AMA Welcomes New Board Members

AMA Welcomes New Board Members

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American Motorcyclists Association

The American Motorcyclist Association (AMA) is pleased to announce the election of two corporate directors to the AMA Board of Directors: John Ulrich, founder and owner of Roadracing World & Motorcycle Technology, and Sean Hilbert, CEO of Cobra Moto. The elections occurred at the annual AMA corporate members meeting in Indianapolis on Feb. 18.

Ulrich was re-elected, while Hilbert is serving his first term on the AMA board. Both terms are three years in duration.

In addition, Russ Brenan, senior advisor, government relations and public affairs, Kawasaki Motors Corp., U.S.A., was appointed to fill the corporate member seat vacated by Jim Williams, who represented Kawasaki on the AMA board before joining the AMA as vice president of industry relations and corporate member programs. Brenan’s term runs through February 2013.

Also attending the board meeting for the first time was Ken Ford, a 27-year AMA member from Bartow, Fla. Ford’s election as the member representative from the Southeast region was announced on Jan. 25.

Rob Dingman (AMA President & CEO) says: “The AMA is very fortunate to have individuals of this caliber on our board of directors. Our corporate members bring expertise and knowledge of the industry to our board, and our six regionally elected and two elected at-large board members represent the voice of our members.

“Together they steer our association as we fulfill our mission to promote the motorcycle lifestyle and protect the future of motorcycling.”

A longtime director of the association, Ulrich helped shepherd the association through the sale of AMA Pro Racing and its re-commitment to motorcycling advocacy.

John Ulrich says: “The AMA is the first line of defense against unreasonable government restrictions on our sport. That’s why I kept renewing my membership for 25 years, and that’s why I continue to serve on the Board of Directors.

“I’m proud to report that the AMA is now on sound financial footing with $10 million in reserves in addition to significant cash flow from the sale of AMA Pro Racing – which used to be a major money pit. The AMA remains a strong defender of our sport, and I will continue to work hard to keep it that way.”

As CEO of American manufacturer Cobra Moto, Hilbert understands minicross and the grassroots appeal of amateur motorcycle competition in America.

Sean Hilbert says: “I am very honored to be chosen for the board of an organization that has done so much for youth riding and racing over the past few years.

“The AMA has uniquely positioned itself to become the strongest advocate for motorcyclists in Washington, D.C., and over my tenure, I hope to help the association become even more customer focused.”

Brenan guides the advocacy and outreach efforts for Kawasaki in the United States.

Russ Brenan says: “As a lifelong motorcyclist I look forward to helping the AMA advance and promote the sport through its advocacy efforts, ensuring that motorcycling remains both a viable form of recreation and transportation in the future. I am excited to work with the AMA to maintain and expand riding opportunities for families and future generations of riders to enjoy all our sport has to offer.”

At the corporate member meeting, the AMA also welcomed 15 new corporate members (listed alphabetically): Academy of Motorcycle Operation, Cobra Moto, Double Take Mirror, EnfoTrace GPS, GE Capital, GiFOR USA/GOLDfren, Keihin North America, Metro Racing, RoadRunner Publishing, Saddlemen / BST Enterprises, Schuberth North America, Sprocket Media Group, Strider Sports International, Touratech USA, and Trailmaster Adventures.

Jim Williams says: “The depth and breadth of the companies supporting the AMA and its mission is impressive. Our friends include major OEMs and distributors, leading wholesale and retail financing interests, endemic media, and a host of passionate and pioneering aftermarket firms.”

To contact Ulrich, Hilbert, Brenan or other members of the AMA Board of Directors, please go to > About > Board.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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