Motorcycle Racing News Shell 7 Riding Wonders Competition Concludes

Shell 7 Riding Wonders Competition Concludes


Shell Advance 7 Riding Wonders

The Shell Advance 7 Riding Wonders of the World competition concluded this week, with the ultimate motorcycle route being the Coorg-Ooty-Munnar trek in India.

The competition launched in June and asked motorcycle enthusiasts from around the world to vote for their favorite Riding Wonder. The final seven Wonders were then put to an expert panel alongside the public vote, to help decide the ultimate route to ride on a motorcycle.

And the winning route was in India, and one man won the competition to ride the ride – the Italian Alessandro Donadello. He was taken for a memorable ride along the newly crowned Ultimate Riding Wonder with a Ducati Monster 796 and a Ducati Multistrada 1200.

The road from Coorg to Munnar via Ooty was selected from the top 7 Riding Wonders of the World unveiled in a ceremony at the 2011 Shell Advance MotoGP after an extensive online voting campaign.

A panel of experts from Ducati, including MotoGP star Nicky Hayden, Dorna, Shell Advance and the Sepang International Circuit, as well as selected media from China, India and Indonesia, in Sepang, Malaysia, led a discussion before voting on which route should be crowned the world´s Ultimate Riding Wonder. The road from Coorg to Munnar in India was crowned for its outstanding beauty and variety of riding conditions.

The main focus of the trip to India was the visit to the Ultimate Riding Wonder, where the winner met up with Sandeep Gajjar. A professional rider, Mr Gajjar was in charge of the trip to experience the Coorg-Ooty-Munnar road. The pair travelled along the route stopping on numerous occasions to take in the fantastic scenery and stretch their legs.

Mirko Bordiga (CEO Ducati Asia Pacific) says: “We are extremely happy to provide our motorcycles, a Monster 796 and a Multistrada 1200, to Mr. Alessandro Donadello and Sundeep Gajjar for this thrilling initiative of our long-time partner Shell. It has been great to hear that the ride of the route has been so successful today – I´m sure it has been made even better by being on a Ducati!”

Sandeep Gajjar says: “It´s been a great day today, what a pleasure to be able to ride such a great road on the ultimate Ducati touring bike – I only wish it could have been longer. I´m sure Alessandro enjoyed his time on the Ducati Multistrada and hope it is a memory that he will treasure forever.”

Alessandro Donadello says: “That was one of the best times I have experienced on the road. India is such an amazing country and to experience it from the seat of a motorbike here in Munnar on the Ultimate Riding Wonder is a joy. Thank you so much to Shell Advance for this unbelievable journey. I will never forget this.”

Nitin Prasad (Country Manager India, Shell Lubricants) says: “Visiting the Ultimate Riding Wonder with our winner has been a great excitement. I´m glad that our winner Alessandro has enjoyed himself.”

“As always, I must extend my thanks to Ducati who have been so supportive of the 7 Riding Wonders of the World campaign, but are also a key partner in the 2012 ´Key to Freedom´campaign. I look forward to see the response from the Indian public as they take part in our latest Global competition to win a Ducati motorbike from Shell Advance.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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