Motonation Expands into Canadian Market


Motorcycle Industry News

Motonation has accomplished another step in its branding efforts, the company now responsible for the market of Sidi boots, AGV Sport apparel and Vemar helmets in Canada.

Motonation reports it will approach the Canadian motorcycle market with “the same intensity that we have applied to the USA market since 1999.”

Bill Berroth (Motonation President) says: “It’s a great opportunity for Motonation and a great compliment by Sidi, Vemar and AGV Sport that they believe in us so much to let us handle that market.

“I am very proud to have the opportunity. Motonation is passionate and dedicated to the Canadian effort and intends to do a great job with Sidi, AGV Sport and Vemar.”

Motonation’s says its limited distribution policy for the Sidi, AGV Sport and Vemar brands will mean that Canadian Partner dealers will enjoy a protected sales territory with greater margins than non-Partner retailers, even with the reduced retail prices that Motonation will introduce to the market for Sidi, AGV Sport and Vemar products. Sidi, AGV Sport and Vemar brand integrity will be assured via Motonation’s firm MAP policy.

Promotions will be expanded for Sidi, AGV Sport and Vemar as well. More riders will be on track than ever before, the advertising page count in print media will increase and Sidi’s, Vemar’s and AGV Sport’s brand presence on Canadian websites and social media will be intense, the company reports.

Motonation will have its Canadian price list and dealer programs available at the upcoming Indy show (booth #6115).