Motorcycle Types Cruiser Harley Celebrates Black History Month

Harley Celebrates Black History Month

2012-harley-celebrates-black-history-month (1)

Harley-Davidson in Culture

Harley-Davidson is undoubtedly a huge part of culture, it’s influence reaching thousands in the motorcycle community.

Part of this arrives due to The Motor Company’s participation in various cultural events across the country, such as Black History Month.

And to celebrate this February’s Black History Month, H-D has launched an exhibit at the Harley-Davidson Museum in Milwaukee that showcases the evolution of African American motorcycle culture.

Along with the exhibit, Harley will also highlight African American motorcycle culture online and at dealers across the states.

John Comissiong (Director of African American Outreach Marketing, Harley-Davidson Motor Company) says: “African Americans have influenced and helped shape motorcycle culture throughout our history. Riding culture is seen differently today because of their numerous contributions to it.

“We’re number one in sales to African Americans, and not only are we very proud of our shared history, we’re always looking for new stories to tell.”

The museum’s exhibit includes the “bikes, stories and images of Harley-Davidson legends like William B. Johnson, the first African American Harley-Davidson dealer; Bessie Stringfield, the first known African American woman to ride solo cross-country on a Harley motorcycle in the 1930s and 1940s; and Ben Hardy, the custom builder who helped create one of the most famous motorcycles in the world, Captain America, for the movie Easy Rider.”

Online, Harley is once again showcasing its Iron Elite, which was launched in 2010. This part of the website showcases African America rider stories, custom motorcycles and legends.

Harley-Davidson says “The Iron Elite community at harley-davidson.com gives visitors a chance to share personal Harley-Davidson stories, show off their bike customization and learn more about key African American motorcyclists who have significantly impacted the sport of motorcycling.”

Also, many dealerships will feature smaller African American history exhibits, and Harley will support a variety of events such as Atlantic Beach Bike Week, Daytona Black Bike Week and the National Bikers RoundUp, where thousands of African American riders gather in the spirit of unity and in true biker form.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...