Motorcycle Racing News Triumph: Title Sponsor at Barber AMA Racing

Triumph: Title Sponsor at Barber AMA Racing

2012 Barber AMA Pro Road Racing

Triumph Motorcycles will become the title sponsor of the AMA Pro Series race at Barber Motorsports Park, as well as presenting sponsor for the fast-growing Barber Vintage Festival, Zoom Motorsports reports.

The three-year agreement is a natural fit for the iconic manufacturer, makers of high-performance motorcycles, and Barber Motorsports Park and Vintage Museum, with its world-class road course and collection of over 1,000 modern and vintage motorcycles.

The 2012 Triumph Superbike Classic is scheduled for June 22-24, while the 8th annual Barber Vintage Festival Presented by the Triumph Dealers of North America is set for Oct. 12-14.

Greg Heichelbech (CEO, Triumph North America) says: "Triumph Motorcycles is proud to announce this exciting new partnership with Barber Motorsports Park, one of the premier road courses in North America.

"The Triumph Superbike Classic is the perfect showcase for our high-performance motorcycles, while the Barber Vintage Festival allows us to put our rich brand heritage on living display at a venue that also includes the finest motorcycle museum in the world."

Fresh from achieving record sales in 2011, the UK-based manufacturer will celebrate its 110th anniversary in 2012. At the heart of Triumph’s philosophy is a commitment to developing class-leading motorcycles with distinctive looks, sound and performance. Triumph’s range of parallel twin and three-cylinder bikes combines classic British engineering and style with cutting edge technology and a character unrivaled by any other motorcycle manufacturer.

Gene Hallman (President, Zoom Motorsports) says: "Triumph has been a longtime supporter of the Barber Motorsports Park and its events. We’re excited to have them as such a devoted sponsor for two of our major events at Barber Motorsports Park, and we look forward to a great partnership for many years to come."

Last year’s race brought more than 34,000 fans from all over the world to watch the best of the AMA Pro series compete on the 17-turn, 2.38-mile permanent road course at Barber Motorsports Park. Tickets are now on sale for the Triumph Superbike Classic and fans 12 and under are admitted free with a ticketed adult.

Marking the Series’ 10th visit to the Alabama-based park, the weekend will feature the AMA Pro National Guard SuperBike, AMA Pro Daytona SportBike, AMA Pro SuperSport and AMA Pro Vance & Hines XR1200 series. In SuperSport, this will be an East Division event. In addition, the weekend will include fan walks on pit lane, autograph sessions, demo rides and much more.

The 8th installment of the Barber Vintage Festival is expected to build on the popularity of last year’s event. Over 51,000 guests attended in 2011, taking in a full weekend of activities, including vintage road racing, a parts swap meet, seminars and a full air show. Tickets will go on sale this summer and are available at

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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