BMW Motorcycles: Best Sales Year Ever

2011 BMW Motorcycle Sales

BMW Motorrad reports that 2011 was its strongest-sales year ever in its nearly 90-year history. In 2011, BMW delivered 104,286 motorcycles, which was up 6.4 percent from 2010 (98,047).

BMW reports that 2011’s results exceeded the previous highest year in BMW sales, which was in 2007 when the Bavarian motorcycle manufacturer delivered 102,467

The record-breaking sales began in January, 2011, and continued to grow ever month up to and including December.

During December 2011, BMW reports that 4,232 were delivered, which was a 12.4-percent increase from the same month in 2010.

Part of the success arrives from the over-500cc segment; BMW Motorrad says it increased its market share by more than 12 percent in the segment above 500cc and has doubled it within the past four years.

As for the BMW-owned Husqvarna, it delivered 9,286 motorcycles in 2011 (-23 percent; prev. yr. 12,066). December accounted for 1,330 deliveries (-26.1 percent; 1,800).

At the start of the 2011 year, Bavarian motorcycle customers benefited from the revised flat-twin engine roadster BMW R 1200 R that for the first time will also be available as a classical variant. Moreover, the motorcycle manufacturer presented the new G 650 GS, yet another particularly appealing GS model with a single cylinder engine.

The first half of the year will see the launch of the K 1600 GT and the K 1600 GTL, innovative, de luxe touring motorcycles with six cylinder inline engines, the first of their kind in the history of BMW Motorrad. Featuring the most compact six cylinder inline engines in series motorcycle production, these two top models in the BMW Motorrad range unlock new dimensions for riding, long distance, and comfort characteristics.