Althea Ducati (Checa) & Bel-Ray Unite

2012 World Superbike

Althea Racing Ducati has a new sponsor for the 2012 and 2013 World Superbike championships – the USA-based lubrication company, Bel-Ray.

With over 60 years of experience in specialty lubricants, Bel-Ray products have proven their worth both on the race track and street. And with the new partnership, Bel-Ray products will be put to the ultimate test as the production-based World Superbike machines compete in 2012.

And what better team than Althea Racing Ducati? With its main pilot Carlos Checa, the team took the 2011 World Superbike Championship in dominating style – 15 wins and 21 podiums over 26 events throughout 2011.

This year, Checa will be joined by 2011 World Superstock 1000 Champion Davide Giugliano; both will pilot Ducati 1198 World Superbike machines.

Jennifer Liquori (Bel-Ray Chief Operating Officer) says: "The addition of Althea Racing Ducati to Bel-Ray’s growing list of teams only cements our commitment to professional racing on a global scale. The ability to prove the performance and quality of Bel-Ray lubricants at the highest levels of racing is paramount to Bel-Ray as a company.

"Bel-Ray customers can be confident that the product they are purchasing on the shelf at the local dealer is the same product that World Champions rely on to win" she added.

Genesio Bevilacqua (General Manager of Althea Racing Ducati) says: "I hope that the union between Bel-Ray and Althea Racing Ducati Srl, two such professional and passionate companies, will lead to further successes for both parties."

Bel-Ray reports that the Althea Racing Ducati Team will be using Bel-Ray’s complete line of performance lubricants including their high performance EXS Synthetic Ester 4T Engine Oil, their popular Blue Tac Chain Lube and their world famous 6 in 1 Multi Purpose Lubricants during the 2012 season.

Learn more about the Althea Racing Ducati Team, Checa and Giugliano as well as other Bel-Ray racers at belray.com or on their racing exclusive site belrayracing.com.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).