BMW Motorrad: New Stateside Dealerships

Motorcycle Industry News

BMW Motorrad recently reported that two new stateside dealerships have opened – BMW Motorcycles of Pensacola, Fla., and New Century BMW Motorcycles in Alhambra, Calif.

Following are details of each dealership.

BMW Motorcycles of Pensacola

Last spring, veteran motorcycle dealer Courtney Pereira was looking to share his enthusiasm for motorcycles with the Pensacola community by bringing a BMW motorcycle dealership to the area. Fortunately, BMW was also interested in bringing an exclusive new motorcycle retailer to Pensacola; and a marriage took place, culminating with the opening of BMW Motorcycles of Pensacola this week.

The new exclusive BMW motorcycle dealership offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities at 6258 North "W" Street in Pensacola.

Lou Provato (Dealer Development Manager, BMW Motorrad USA) says: "Everything fell into place at the right time. Courtney and his staff are passionate about motorcycling and BMW motorcycles. They are tremendous ambassadors for our brand and a wealth of knowledge for motorcycle enthusiasts in their region. We are confident of their future success."

Mr. Periera, a former motocross racer and Navy veteran, has owned other motorcycle dealerships in the area for more than 30 years. For the development of BMW Motorcycles of Pensacola, he carefully assembled an outstanding staff of motorcycle enthusiasts, renovated a building and set up shop.

Courtney Pereira says: "Our small, yet enthusiastic team has over 120 years of combined riding experience, from multiple iron butt awards to road racing and everything in between. Everyone at the shop lives and breathes motorcycles. We couldn’t be more excited at this opportunity!"

For more information about BMW Motorcycles of Pensacola, including an upcoming grand opening celebration, visit or phone (850) 466-5326. Showroom hours are Tuesday through Saturday, 9 a.m. – 5:30 p.m.

New Century BMW Motorcycles

Building upon New Century BMW’s proven track record of success as an automotive dealership, BMW Motorrad USA has announced the opening of New Century BMW Motorcycles in Alhambra, Calif.

The new exclusive BMW motorcycle dealership will offer a complete line of BMW motorcycles, service capabilities, parts, accessories and apparel in a dedicated separate location at 3001 W. Main St, adjacent to the existing New Century BMW Certified Collision Repair Center and only a few blocks from the New Century BMW Automotive sales and service flagship store on Main St.

Lou Provato says: "With its consistently high customer satisfaction ratings and as a six-time winner of BMW’s prestigious Center of Excellence award as an automotive dealership, we have no doubt that New Century’s leadership will bring the same passion to its motorcycle dealership as it has to its automotive retail operation."

Stephen Pan, General Manager of New Century BMW Motorcycles and New Century BMW, has been an avid rider since he was a teenager and possesses extensive motorcycle knowledge and experience. His team shares a like-minded customer perspective, passion and enthusiasm for riding and for the BMW brand.

Stephen Pan says: "Our vision is clear, we are here for the riders and we have great products and services to offer. We know the importance of customer service satisfaction and we understand what it takes."

Frank Lin (Dealer Principal) says: "New Century BMW is delighted to welcome BMW Motorrad to our New Century family, founded in 1992. Our ongoing commitment to deliver a superior customer experience will be reflected in our new BMW Motorrad dealership. The new dealership is exactly as I imagined it to be and more. We put the best people in place to serve the needs of our new clients."

New Century BMW Motorcycles’ 20,000 interior square-foot dealership can be easily accessed from many of Southern California’s acclaimed riding routes, between freeways 10, 210/134 and 710, just east of downtown Los Angeles. A large, convenient 40,000 square foot lot with ample parking, dedicated service drive, courtesy room for customer gear, private dressing room, and demo bikes are just some of the features that will make motorcycle enthusiasts of all ages and abilities feel comfortable and welcome.

For more information about New Century BMW Motorcycles, visit

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).