Motorcycle Types Adventure / Dual-Sport AMA SportBike: GEICO, Ulrich & Cardenas

AMA SportBike: GEICO, Ulrich & Cardenas

2011-ama-sportbike-geico-ulrich-and-cardenas (1)

2012 AMA SportBike

Chris Ulrich Racing has signed a multi-year contract with GEICO to field a team in the AMA Pro Daytona SportBike Series.

Past champion Martin Cardenas will pilot the group’s entry. Cardenas, 29, of Medellin, Columbia, captured the class crown in 2010, and holds the record for most Daytona SportBike victories at 16.

Chris Ulrich (Team Principal) says: “Racing with the support of an industry leader like GEICO and having a talented rider like Martin in the saddle provides us with the best possible chance to win races and championships in this class.

“We are humbled by GEICO’s support and we’ll do everything we can to show them in the best possible light both on and off the racetrack.”

Team Hammer’s Contract Services Department will provide technical and logistical support for the team, supplying equipment, personnel and transport for the program.

Martin Cardenas says: “I’m very happy to race next season with GEICO because I believe this will be the No. 1 team in the paddock.

“To be sponsored by a company like GEICO is the best thing that can happen to a rider. I will do my best to put their name on the top of the podium each race.”

Cardena’s credentials speak volumes about his talent. Aside from his 2010 Daytona SportBike championship, he’s won titles in Europe and South America in both road racing and motocross. In 2011, Cardenas competed in the AMA Pro Superbike class, winning the first race of the year, earning third in the second race of a doubleheader weekend in Birmingham, Alabama, taking another third in a race in Sonoma and posting a total of nine top-five results in 14 races for an overall ranking of fourth place.

Now back in the AMA Daytona SportBike category, Cardenas should continue his winning ways in the class, which includes seven victories in 2009 and nine more in 2010.

Martin Cardenas says: “This class is going to be extremely competitive. There are so many great riders out there. At the same time, I am confident that we have the best package to fight for race wins and the championship.”

Entering its 32nd consecutive season, Team Hammer will hit the track for the first time at the 71st annual Daytona 200, which kicks off the 2012 season March 15-17 at Daytona International Speedway.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...