2011-motorcycle-superstore-com-awarded (1)

Motorcycle Industry News

After 12 years of offering customers a huge selection of quality motorcycle and powersports gear, parts and accessories at the lowest prices possible, has earned the prestigious BizRate Circle of Excellence Award for 2011 for outstanding overall customer satisfaction.

Out of the more than 5,000 online retailers that participate in the BizRate Insights program, has earned its place in the ranks of a mere 84 participating retailers who earned the “Circle of Excellence” distinction this year.

Lisa Herrin (’s Customer Service Manager) says: “Earning the Circle of Excellence Award was really a group effort. From our IT department creating the website, to our Merchandizing and Marketing teams loading and promoting items, to our frontline teams in our Warehouse and Customer Service who impact the customer directly. In everything we do around here the customer experience is at the forefront of every decision.”

The BizRate Circle of Excellence is awarded to online retailers based on how they rank in overall customer satisfaction. BizRate calculates this metric by combining customer ratings of overall satisfaction, product selection and ease of finding products immediately after purchase, along with likelihood to buy again, expectations met, on-time delivery and satisfaction with customer support after receipt of the order.

To receive the coveted Circle of Excellence Award, ranked in the top 1.7% in overall customer satisfaction among all BizRate e-retailers.

About is the leading online retailer in the motorcycle and powersports industry. Serving motorcycle riders for over 12 years, specializes in selling motorcycle helmets, riding apparel, accessories and parts. Internet Retailer Magazine has ranked in the top 10 of all sporting goods sites and in the top 200 of all e-commerce sites. Powered by a dedicated staff of motorcycle enthusiasts, continues to impress customers by constantly raising their online shopping standards.