EICMA Custom Motorcycle Preview

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2011 EICMA

With just under two months to go before its debut, to take place on Tuesday, Nov. 8, at Fiera Milano, EICMA Custom has already secured the presence of many top level exhibitors, and their number is destined to grow.

Renowned customizers based in Italy and overseas have adhered to the initiative and are ready to satisfy the curiosity of the over 500,000 visitors that are expected to attend the forthcoming edition of the Show.

One of the first companies to adhere was Asso Special Bike, the company headed by Carlo Colombo, a protagonist in Italy’s custom scenario for about three decades, who will display his latest creation, the 199R.

Mauro Avato’s Milan- based MPH Toys will also be present: one of the earliest companies to believe in EICMA Custom, it specializes in the customization of Harley-Davidson V-Rod models. Lorenzo Boccin (BCC), celebrated for his old-school choppers that have won many bike shows, will be present, and so will Marco Cinquini (Garage 65), a customizer that has made a name for himself abroad by winning the 2010 AMD world championship.

First place in the 2011 AMD World Championship for the Modified Harley-Davidson class went instead to Samuele Reali’s Abnormal Cycles, also on display in this area. Pavilion 2 will also host Nero Opaco Motociclette, whose creations stand out for their essential and elegant design.

Among the best known brand names we should mention Totti Motori, a company established in 1973, that creates exclusive special models and specializes in the restoration of British motorcycles. In this connection, a major role is played by Mr. Martini, the Verona-based Triumph specialist, while among the most important preparators of the British brand custom models is TPR, the company established by Pietro Figini.

At EICMA Custom plenty of space has also been reserved for the manufacturers of leather accessories and bags, airbrushing and pinstriping artists, and all the best interpreters of custom culture.

The atmosphere acquires an international quality thanks to the exhibitors coming from the US, such as the California based Hardknock and Kikker 5150 old-school style bobbers, and from Switzerland, with Choppers Crown. Some of the most important American customizers are expected to participate in a unique event: a great surprise for all custom enthusiasts, in fact, will be a world preview of products by a well-known motorbike maker, that will remain top-secret until the EICMA Show opens its doors.

The tightly-packed program of events will culminate during the Bike Show, where the customizers will compete within the three chosen categories (Chopper, H-D Modified and Café Racer), also thanks to the partnership with Custom Chrome, a leader in the aftermarket industry, that will provide highly valuable prizes for the winners. The international jury will be chaired by Giuseppe Roncen, editor of the LowRide magazine.

Among the novelties: a 50% discount on the entry ticket for HOG (Harley Owners Group) members, and for the readers of LowRide, who will find a coupon to be shown at the box office in the November issue of the magazine.