Motorcycle Types Cruiser EICMA Custom Motorcycle Preview

EICMA Custom Motorcycle Preview

2011 EICMA

With just under two months to go before its debut, to take place on Tuesday, Nov. 8, at Fiera Milano, EICMA Custom has already secured the presence of many top level exhibitors, and their number is destined to grow.

Renowned customizers based in Italy and overseas have adhered to the initiative and are ready to satisfy the curiosity of the over 500,000 visitors that are expected to attend the forthcoming edition of the Show.

One of the first companies to adhere was Asso Special Bike, the company headed by Carlo Colombo, a protagonist in Italy’s custom scenario for about three decades, who will display his latest creation, the 199R.

Mauro Avato’s Milan- based MPH Toys will also be present: one of the earliest companies to believe in EICMA Custom, it specializes in the customization of Harley-Davidson V-Rod models. Lorenzo Boccin (BCC), celebrated for his old-school choppers that have won many bike shows, will be present, and so will Marco Cinquini (Garage 65), a customizer that has made a name for himself abroad by winning the 2010 AMD world championship.

First place in the 2011 AMD World Championship for the Modified Harley-Davidson class went instead to Samuele Reali’s Abnormal Cycles, also on display in this area. Pavilion 2 will also host Nero Opaco Motociclette, whose creations stand out for their essential and elegant design.

Among the best known brand names we should mention Totti Motori, a company established in 1973, that creates exclusive special models and specializes in the restoration of British motorcycles. In this connection, a major role is played by Mr. Martini, the Verona-based Triumph specialist, while among the most important preparators of the British brand custom models is TPR, the company established by Pietro Figini.

At EICMA Custom plenty of space has also been reserved for the manufacturers of leather accessories and bags, airbrushing and pinstriping artists, and all the best interpreters of custom culture.

The atmosphere acquires an international quality thanks to the exhibitors coming from the US, such as the California based Hardknock and Kikker 5150 old-school style bobbers, and from Switzerland, with Choppers Crown. Some of the most important American customizers are expected to participate in a unique event: a great surprise for all custom enthusiasts, in fact, will be a world preview of products by a well-known motorbike maker, that will remain top-secret until the EICMA Show opens its doors.

The tightly-packed program of events will culminate during the Bike Show, where the customizers will compete within the three chosen categories (Chopper, H-D Modified and Café Racer), also thanks to the partnership with Custom Chrome, a leader in the aftermarket industry, that will provide highly valuable prizes for the winners. The international jury will be chaired by Giuseppe Roncen, editor of the LowRide magazine.

Among the novelties: a 50% discount on the entry ticket for HOG (Harley Owners Group) members, and for the readers of LowRide, who will find a coupon to be shown at the box office in the November issue of the magazine.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Harley-Davidson Road King Special First Look: Hot Rod Bagger

The 2021 Harley-Davidson Road King Special is a Touring model that The Motor Company puts in a sub-category—Hot Rod Bagger. To earn that title,...

2021 Honda CRF300L and CRF300L Rally Coming To America

We told you all about the new 2021 Honda CRF300L and CRF300L Rally last month. Although we fully expected the pair to be imported...

2021 Harley-Davidson Fat Boy 114 First Look (Specs, Photos, Prices)

The distinctive Harley-Davidson Fat Boy is back for 2021, with the Milwaukee-Eight 114 powerplant and machined solid cast aluminum Lakester wheels. We tested the...

2021 Husqvarna 701 Lineup First Look (6 Fast Facts + Photos)

There are two 2021 Husqvarna 701 motorcycles to choose from—the Enduro and the Supermoto. Although they are closely related, with the same frame and...

2021 Harley-Davidson CVO Street Glide First Look (5 Fast Facts + Photos)

The 2021 Harley-Davidson CVO Street Glide is here, and it has several updates. Returning is the Milwaukee-Eight 177 V-twin powerplant that cranks out a...

Bring the Honda Solo to America: One More MiniMoto

We were poking through the archives, and this little gem re-caught our attention. The 2003 Honda Solo was part of Honda’s N Project. According...