News Doe-Anderson: Agency-of-Record for Triumph

Doe-Anderson: Agency-of-Record for Triumph

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Triumph Motorcycles

What do Steve McQueen, Jason DiSalvo, Marlon Brando and Dustin Dominguez have in common with a Louisville-based, 95-year-old ad agency? The common thread is Triumph Motorcycles – Doe-Anderson has been named the agency-of-record for the iconic motorcycle brand.

The account has recently been awarded to Doe-Anderson based on the agency’s unique approach to brand planning and strategy, called Brand Enthusion.

Greg Heichelbech (CEO, Triumph North America) says: “We were blown away by Doe and their marketing of brands like Maker’s Mark and Louisville Slugger.

“We’re so excited to be working with such a unique team of creative specialists who ride motorcycles and understand the riders’ perspective.”

Doe-Anderson will handle every aspect of the account, from strategic planning and creative development to public relations and social media activation. In addition, Doe-Anderson will assume media planning and buying services. As a result of the scope of work, the agency has added three employees to manage the account and may hire more.

Todd Spencer (President & CEO of Doe-Anderson) says: “We are thrilled to have Triumph as a client. The brand is world-renowned, historic, timeless and very cool. We are excited and proud to join their team and are looking forward to the ride ahead. Enthusiast brands are our passion, and Triumph is a leader in that category.”

Doe-Anderson, Inc., is a full-service national agency specializing in all areas of communication, including advertising, design, public relations, public affairs, sales promotion, direct marketing and digital marketing. Clients include Maker’s Mark Distillery, Hillerich & Bradsby, Independence Bank, Bellarmine University, Central Bank, McAlister’s Deli and Sun Tan City.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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