What do Steve McQueen, Jason DiSalvo, Marlon Brando and Dustin Dominguez have in common with a Louisville-based, 95-year-old ad agency? The common thread is Triumph Motorcycles – Doe-Anderson has been named the agency-of-record for the iconic motorcycle brand.
The account has recently been awarded to Doe-Anderson based on the agency’s unique approach to brand planning and strategy, called Brand Enthusion.
Greg Heichelbech (CEO, Triumph North America) says: “We were blown away by Doe and their marketing of brands like Maker’s Mark and Louisville Slugger.
“We’re so excited to be working with such a unique team of creative specialists who ride motorcycles and understand the riders’ perspective.”
Doe-Anderson will handle every aspect of the account, from strategic planning and creative development to public relations and social media activation. In addition, Doe-Anderson will assume media planning and buying services. As a result of the scope of work, the agency has added three employees to manage the account and may hire more.
Todd Spencer (President & CEO of Doe-Anderson) says: “We are thrilled to have Triumph as a client. The brand is world-renowned, historic, timeless and very cool. We are excited and proud to join their team and are looking forward to the ride ahead. Enthusiast brands are our passion, and Triumph is a leader in that category.”
Doe-Anderson, Inc., is a full-service national agency specializing in all areas of communication, including advertising, design, public relations, public affairs, sales promotion, direct marketing and digital marketing. Clients include Maker’s Mark Distillery, Hillerich & Bradsby, Independence Bank, Bellarmine University, Central Bank, McAlister’s Deli and Sun Tan City.