News MIC Celebrates Revive Your Ride! Success

MIC Celebrates Revive Your Ride! Success


2011 Revive Your Ride!

The Motorcycle Industry Council (MIC) congratulates the 50 happy powersports customers who won prizes in the recent Revive Your Ride! WIN BIG Spring Giveaway promotion via their local powerports dealerships.

The success of the second annual event was due in large part to MIC aftermarket members who generously donated $12,000 in cash prizes and also nearly $28,000 in product and service giveaways.

Created and funded by the Aftermarket members of the MIC, the Revive Your Ride! WIN BIG Spring Giveaway was designed specifically to build excitement for two-wheeling and to bring the riding community back to motorcycle, ATV, side x side, service and aftermarket retailers.

Frank Esposito (MIC Aftermarket Committee Chairman) says: “Thank you to everyone who participated in the Revive Your Ride! promotion this year. Thanks to our MIC aftermarket members, this tremendous promotion again drove thousands of customers into dealerships everywhere, which was exactly what it was supposed to do.

“Although this was only the second year, we still saw a dramatic increase in participation from MIC member companies who donated $40,000 in cash, cool products and great services as giveaways. We are already looking forward to the next Revive Your Ride! promotion (October 15 – December 30) and hope to use the momentum from this promotion to make the next one even better.”

For those dealerships who want to know more, Revive Your Ride! will be at the upcoming Powersports Business ProfitX dealer show at the Red Rock Casino in Las Vegas, Sept 25-27. It’s not too late to get involved in the fall promotion, nor too early for powersports retailers to start planning for next year’s spring event.

Cam Arnold (Vice President of the MIC’s Aftermarket Services) says: “On behalf of the MIC, congratulations to everyone who participated in the second annual Revive Your Ride! promotion.

“Revive Your Ride! provided a tremendous opportunity for the MIC aftermarket members, powersports dealers nationally and their customers. Overall, it was a win-win promotion for everyone who participated.”

Click here for a (PDF File) complete list of winners.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues.

It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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