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BMW Motorcycles: July Sales Up 10.3%

BMW Motorcycle Sales

BMW continued dramatic growth for the month of July, just as the Bavarian motorcycle manufacturer had for the first half of 2011.

For July 2011, a total of 11,054 motorcycles were delivered to customers, which was up 10.3 percent over 2010 when 10,022 motorcycles were delivered. For the first seven months of 2011, BMW has sold 71,634 motorcycles, which is up 6.9 percent over the same period in 2010.

BMW Motorrad says the Boxer models continue to register the highest sales. Also, the company has observed higher-than-expected sales of the K 1600 GT & K1600GTL touring bikes. These innovative, de luxe touring motorcycles with six cylinder inline engines are the first of their kind in the history of BMW Motorrad.

At the start of the 2011 season, Bavarian motorcycle customers benefited from the revised flat-twin engine roadster BMW R 1200 R that for the first time will also be available as a classical variant. Moreover, the motorcycle manufacturer presented the new G 650 GS, yet another particularly appealing GS model with a single cylinder engine.

As for the BMW’s subsidiary company, Husqvarna, 4,394 motorcycles were delivered year-to-day, which was down 21.4 percent over the same period in 2010. This number includes 864 motorcycles in July, compared to 931 (down 7.2 percent) in July 2010.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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