Victory Motorcycles: Sturgis Rally Calendar

2011 Sturgis Motorcycle Rally

Victory Motorcycles is making its presence felt at the 71st Annual Sturgis Rally in 2011. In addition to their unique, downtown Sturgis location, Victory will have its largest ever test fleet available for demo rides.

As an official Sponsor of the Sturgis Legendary Buffalo Chip, Victory will be participating in Chip activities all week and donating a bike to be given away at the end of the rally. Here’s what Victory owners and other rally goers can look forward to:

  • Demo Rides on all models, August 6-12 9:00 -5:00, I-90, Exit 30
  • A Victory Owners Ride and Reception at the Buffalo Chip August 11 (3:30 – 5:00 p.m. self-guided ride; 5 – 8 p.m. reception)
  • A Chance to win a Free Klock Werks customized VKingpin (register @
  • A Unique Display of Victory Products at 1100 Main Street, August 6-12 9 a.m. – 9 p.m.
  • VIP visits from Victory partners Arlen, Cory and Zack Ness, Roland Sands, The Klock Werks team and Survivor TV Series star Rupert Boneham

The historic bank building that Victory occupies at First and Main in downtown Sturgis will showcase their latest models including the early release 2012 High-Ball that was introduced in January. Rally apparel and complete information on the entire line of motorcycles will also be available.

Three 18-wheelers from the six-truck national demo fleet will provide more than 30 bikes for free demo rides. The demo site is located less than a mile from downtown Sturgis at Exit 30 on I-90. Victory manufacturers more than 16 models – all powered by the Freedom 106 engine with 6-speed transmission.

Most models from the value priced, blacked-out 8-Ball series to the Victory Vision Tour will be available to ride from Saturday August 6th to Friday August 12th from 9 a.m. till 5 p.m. Downtown hours for the store will be Saturday, August 6th until Saturday, August 13th from 9 a.m. until 9 p.m.

A Kingpin, customized by the pros at Klock Werks Kustom Cycle, is being provided this year for the Buffalo Chip Bike Give-Away. The lucky winner will be chosen from a group of finalists and awarded the tricked out custom live on-stage Friday of Rally Week.

As always, Victory will host a ride-in during the Rally for Victory owners. "The number of Victory’s grows every year and with our corporate headquarters so close to Sturgis, we view the Rally as an annual event for our employees and customers," states Steve Menneto, Victory GM. Victory’s offices are located in neighboring Minnesota and manufacturing is in Iowa.

The 2011 Victory Owners Ride and Reception for will take place Thursday August 11 from 3:30 p.m. to 8 p.m. starting in Deadwood, and ending at the Buffalo Chip and will include food and soft drinks. As an official sponsor of the legendary Buffalo Chip, Victory will provide free Special Guest parking.

Victory owners will also have access to the Buffalo Chip Events Center with the 2011 Motorcycles as Art display and Chip Gardens on the evening of the Ride-In. Victory is also a sponsor of the Buffalo Chip Legends Ride which will take place on August 8th. Celebrity’s may include Arlen, Cory and Zack Ness, Roland Sands and Rupert Boneham, Survivor TV Series star as wel as many other motorcycling celebrities.

For more information, on Victory at Sturgis, including updated times and dates, go to