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BMW Motorcycles: Record Half-Year Sales

BMW Motorrad Sales

BMW has posted record-breaking motorcycle sales every month in 2011, and nothing was different in June.

For June, 11,831 motorcycles were sold compared to 11,584 the previous year, which is up 2.1 percent. With these figures, the German manufacturer has sold 60,580 motorcycles for the first half of the year, which represents a 6.3-percent increase over the same period in 2010.

BMW says: "In a challenging environment in the market segment greater 500 cm3, BMW Motorrad was still able to reach an excellent sales result in the first half-year and remains consistently on a growth path."

As for specific-motorcycle sales, BMW says the Boxer models registered the highest sales. The K 1600 GT & K1600GTL touring bikes sold 1,255 units, which was higher than expected. These innovative, de luxe touring motorcycles with six cylinder inline engines are the first of their kind in the history of BMW Motorrad.

As for BMW’s subsidiary, Husqvarna, 4,166 Motorcycles were delivered year-to-date (prev. yr. 5,387 / -22.7%), including 450 in June.

At the start of the 2011 season, Bavarian motorcycle customers benefited from the revised flat-twin engine roadster BMW R 1200 R that for the first time will also be available as a classical variant. Moreover, the motorcycle manufacturer presented the new G 650 GS, yet another particularly appealing GS model with a single cylinder engine.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

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