Motorcycle Racing News MotoGP: LCR Honda & Effenbert in Spain

MotoGP: LCR Honda & Effenbert in Spain

2011 MotoGP

LCR Honda MotoGP Team has announce that Toni Elias’ RC212V prototypes will be branded with the bubbly Effenbert logo at the Catalunya Grand Prix at the Montmeló race track this weekend.

Effenbert is a Czech beer that takes its origins from the ancient tradition of brewing in the Czech Republic and has a history that began in 1873. The wise taste of tradition and quality of raw materials has been handed down from father to son but in 2008 they decided to create an advertising agency to bring the knowledge of the Czech brewing tradition to the World.

Effenbert, which was already LCR MotoGp Team supplier and official sponsor in 2010, has decided to associate their brand with the Team managed by Lucio Cecchinello during one of the most crowded rounds of the calendar giving a further boost to their products campaign, which involves young people who love this sport.

Lucio Cecchinello (LCR MotoGP Team Manager) says: "We are honoured to cooperate with Effenbert at Toni Elias’ home GP. This race has always been very eagerly awaited especially by the young people that follow MotoGP action with enthusiasm because there are several Spanish riders in the 3 classes. I believe that the Effenbert brand is correctly associated with this sports image: fresh, young and dynamic. Just one advice to our fans: enjoy the show but drink in moderation!"

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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