Motorcycle Types Cruiser Roland Sands RSD Design Center Opens

Roland Sands RSD Design Center Opens

Custom Motorcycles

Known for his groundbreaking motorcycles and progressive aftermarket designs, Roland Sands celebrated the grand opening of the RSD Design Center in Los Alamitos, Calif., Friday evening.

The 5,900 sq./ft. facility functions as a design and development center, custom build shop and even a retail store.

Roland Sands says: "We make ideas a reality. Our goal is to continuously create through original and collaborative ideas, while maintaining a high-performance blend of past, present and future."

Although Roland’s vision started with motorcycles and motorcycle parts, the merger of art and technology has resulted in RSD becoming a worldwide lifestyle brand.

Roland Sands says: "We stay grounded in function and realism, but we try to push ourselves and our designs every day."

This willingness to push the envelope has brought in some high profile clientele, including motorcycle manufacturers Harley-Davidson, Ducati, KTM, Aprilia and Polaris. It has also led to the company’s latest venture: The Roland Sands Collection of apparel.

In fact, the apparel endeavor led Sands to Los Alamitos to open this new facility.

Roland Sands says: "We have an eclectic mix of art, motorcycles, parts, apparel and accessories at our world headquarters. But it’s not just your average showroom, there’s a lot of really interesting and unique items."

Motorcycle History in the Making

Sands was only five years old when his parents first put him on a motorcycle and there has been no stopping him. His love of speed on two wheels took him to the professional ranks for 10 years. He set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. However 32 broken bones later, Sands decided to trade in his racing leathers for paper, pencil and a computer designing products for noted motorcycle wheel manufacturer, Performance Machine.

He founded RSD in 2005 and has been shaking up the motorcycle industry ever since. Roland and his bikes have been featured in more than 400 magazine articles worldwide, including 50+ cover stories. RSD projects have also appeared on television segments broadcast on MTV, SPEED Channel, ESPN2, Discovery Channel and the TLC networks.

RSD has worked on custom bike projects with celebrities and athletes (Mickey Rourke’s latest motorcycle is in the Design Center right now as well as a customized Tony Hawk machine) and major projects with industry leaders, including Aprilia, Bell Helmets, Ducati, Dunlop, Honda, Toyota, Vance & Hines and Victory, just to name a few.

Location: 10571 Los Alamitos Blvd. Los Alamitos, CA 90720 USA 562-493-5297 (x200 for reception)

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V85 TT Lineup First Look: Adventure and Travel

Sporting two touring-oriented ADV motorcycles, the 2021 Moto Guzzi V85 TT lineup returns with some motor and electronics package updates, and a bit more....

2021 American Flat Track Schedule: 17 AFT Rounds Planned

The 2021 American Flat Track schedule has been revealed, and it features 17 rounds running from March to October, and coast-to-coast. There are four...

2021 Aprilia RSV4 and RSV4 Factory First Look (11 Fast Facts)

There are quite a few updates to the 2021 Aprilia RSV4 and RSV4 Factory. None of them are revolutionary. However, taken together, they add...

Honda CRF110F EFI Long-Term Test: 11-Year-Old Tested

When we got a hold of the 2019 Honda CRF110F, we were reluctant to give it back. Test rider Ben Karsian was cutting his...

2021 Moto Guzzi V9 Lineup First Look: Bobber and Roamer Updated

The  Moto Guzzi V9 lineup of the Bobber and Roamer gets a significant update for 2021. There’s a new motor powering the two V9s,...

Tirox SnapJack SS First Look: Motorcycle Chain Maintenance Aid

Although single-sided swingarms are designed to simplify maintenance, if the motorcycle doesn’t have a centerstand, it doesn’t make working on your drive chain any...