Each year the patent-pending PSI process measures how effectively each brand’s dealerships help turn shoppers into buyers. Unlike traditional “mystery shopping,” the PSI process uses hired “mystery shoppers” merely as “fact gatherers” reporting what happened to them at a dealership, rather than relying on them to try to tell us what’s important and what is not. The PSI approach is also unique in providing national benchmarking by brand to allow individual dealerships to measure how they compare to other same-brand dealerships nationwide; then focus on their own specific areas in need of improvement.
Victory Motorcycle Tops Pied Piper PST
Each year the patent-pending PSI process measures how effectively each brand’s dealerships help turn shoppers into buyers. Unlike traditional “mystery shopping,” the PSI process uses hired “mystery shoppers” merely as “fact gatherers” reporting what happened to them at a dealership, rather than relying on them to try to tell us what’s important and what is not. The PSI approach is also unique in providing national benchmarking by brand to allow individual dealerships to measure how they compare to other same-brand dealerships nationwide; then focus on their own specific areas in need of improvement.