Articles Posted in the " PSI " Category


  • AMA Leather and Ice online auction

    AMA Leather and Ice online auction

    The American Motorcyclist Association (AMA) is pleased to announce that the 5th Annual Leather and Ice online auction, the proceeds of which support the AMA Motorcycle Hall of Fame Museum, will go live on Oct. 18.

    The auction will include memorabilia autographed by noted AMA Hall of Famers, such as Bill Werner and Arlen Ness, as well as one-of-a-kind works of art. In all, there are more than 150 memorable gifts and something for every budget.


  • Ducati leads motorcycle industry benchmarking study

    Ducati leads motorcycle industry benchmarking study

    Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Motorcycle Industry Study, one of a series of annual benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent 2,100 hired anonymous "mystery shoppers" into motorcycle dealerships nationwide, then used the patent-pending PSI process to compile the results into accurate measurement of how each brand’s dealerships treat motorcycle shoppers.


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