News Saddlemen Appoints Tech & Sales Directors

Saddlemen Appoints Tech & Sales Directors

Motorcycle Industry News

Saddlemen, an industry leader in motorcycle seats, luggage and accessories recently announced the addition of several vital new team members to the organization.

Ron Benfield has joined the organization as the new Director of Sales and Marketing and will oversee all sales and marketing functions of the company.

Tom Seymour (Saddlemen’s owner) says: "Ron will be a great asset to the company. Ron has experience running his own aftermarket company as well as fifteen years working for OEM’s. His professional skills accompanied by his passion for motorsports will elevate us to new heights."

Ron Benfield says: "I can’t wait to get started and be a part of a company that has such a great reputation in the industry. There are great things happening at Saddlemen, we have an outstanding sales, marketing and technical team and I am excited to be part of it."

Ron is reunited with Technical Director Avery Innis, who also recently joined Saddlemen. Avery brings over 35 years of technical experience, at the dealer and OEM levels, in addition to his personal passion for various types of riding, Avery manages the development of new products for the Saddlemen line.

Avery Innis says: "With the expansion of our sport bike products, the addition of audio and electronic accessories, plus our dedication to always improving our existing product lines we have a dynamic variety of accessories to make your next ride more fun. Having Ron join us here will add another level of professionalism and effectiveness to our projects."

In other changes at Saddlemen, Greg Friend has left to the company to pursue other interests.

Saddlemen has been innovating rider comfort and convenience since 1987. From introducing their patented SaddlegelTM over fifteen years ago, to their newest lines of seats, bags, and electronics, Saddlemen has been on the forefront of motorcycle technology and comfort.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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