Motorcycle Types Adventure / Dual-Sport Zero Motorcycles Appoints New COO

Zero Motorcycles Appoints New COO

Motorcycle Industry News

Zero Motorcycles, the global leader in the electric motorcycle industrytoday announced a new addition to its senior leadership team by naming Karl Wharton as Chief Operating Officer.

Wharton comes to Zero after more than 20 years of business experience, including over a decade in the motorcycle industry, most of it at Triumph Motorcycles.

With Triumph, Wharton developed extensive experience in financial management, market development, operations, worldwide distribution and export sales growth.

Wharton was part of the team at Triumph moving the business from a primarily domestic UK manufacturer to an internationally established brand with 80 percent of its sales bound for overseas markets.

Following his tenure at Triumph, Wharton had a spell at CCM Motorcycles and has held successful executive operational roles with other privately funded companies prior to making the switch to Zero.

Gene Banman (CEO of Zero Motorcycles) says: "Karl is a proven leader with a strong track record of success and we are proud to have him join the team. He understands virtually every aspect of our business, and with his leadership, we are even better equipped to achieve our long-term goals of building a ‘better motorcycle’ and a strong company.

"I have every confidence in Karl and look forward to his help in achieving our vision and developing the electric motorcycle market."

Wharton’s new role of COO will focus on Zero’s overall operations and day-to-day execution.

Karl Wharton says: "This is a tremendous opportunity to join a dynamic team & help lead a new and innovative company to higher levels of performance and success. My goal is to ensure that Zero Motorcycles continues to grow and to lead the electric motorcycle industry through product innovation and sound management, while never losing sight of our goal to build a ‘better motorcycle’ for our customers to enjoy."

Gene Banman says: "Karl’s addition builds on the extensive recruitment of executive staff over the past year at Zero Motorcycles which includes the addition of Abe Askenazi, from Buell in engineering; Scot Harden from KTM and Husqvarna in marketing; and Steve Salyer in manufacturing.

"We have consciously sought out senior executives with industry experience to add to our already strong senior management team and together we have the experience and passion to continue as the global leader in the electric motorcycle industry."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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